Surveys

Employees Say Jewelry Industry Has Work to Do on Diversity

SurveysFeb 02, 2021

Employees Say Jewelry Industry Has Work to Do on Diversity

National Jeweler breaks down the results of its recent employee-focused survey on diversity, which paints a different picture than the survey taken by employers.

20210202_Diversity_study_employees.jpg
New York—Employees have a different view of race in the industry than their employers, a recent survey on diversity in the U.S. fine jewelry industry shows. 

Across the board, employees gave their companies lower marks than employers when it comes to addressing issues of racial justice and equity, and having racially diverse staffs.

Employees also expressed dissatisfaction with how their employers handled incidences of racial discrimination when they were reported.

And, some respondents reported overhearing racist remarks in the workplace or seeing racist content on social media.

RELATED CONTENT — Diversity, Equity and Inclusion: Why They Matter

It is not surprising, then, that a number of survey-takers described the fine jewelry industry in the United States as one that feels insular and closed off to “outsiders.”

For those “outsiders” who do make it in, there was a recurring theme among respondents—even at companies where there is diversity, there are very few, if any, people of color in higher-ranking positions.

All you have to do to understand the lack of diversity, respondents said, is look around the next time you’re at a trade show.

“There is so much bias in how our industry perceives people of color; I’ve experienced it at trade shows,” one respondent, who identified as multiracial or biracial, wrote. “Retailers may assume you can’t afford a piece or that you don’t have the proper knowledge. I constantly feel like I have to prove myself and I can’t be myself (talk or dress how I want) because I won’t be viewed as professional.”

She continued: “Also, almost every piece of material that is used in jewelry is first touched (from the moment it’s taken out of the ground) by a Black or Brown person and that’s not acknowledged. The times that it is, it is in relation to poor mining practices.”

The View Not From the Top
National Jeweler and Jewelers of America fielded the “Diversity in the Fine Jewelry Industry” survey in fall 2020 to better understand the experiences of people of color—particularly Black professionals—in the U.S. fine jewelry industry.

The survey had three segments: one for self-employed individuals, one for employees, and one for employers, the results of which National Jeweler published last month

As with the employer-focused survey, the majority of respondents (66 percent) to the employee-directed survey were white. 

Yet the employee results were more mixed than the employer survey and painted a picture of an industry
with a lot more work to do. 

In the employer-directed survey, the mostly white field of respondents gave themselves high marks for diversity and inclusion. 

Overall, 71 percent of employers ranked themselves as “very good” overall on matters of racial justice and equity. Only 6 percent said their company was doing a “poor” job in this area and less than 1 percent ranked their companies as “very poor.” 

Employees, however, see things differently (see chart below). 




When asked the same question, only about half (55 percent) of jewelry industry employees ranked their company as “very good” overall when it comes to racial justice and equity, and a quarter of respondents said their company was “fair” (19 percent), “poor” (4 percent), or “very poor” (3 percent).

Employees gave their companies the lowest marks for staff diversity, with 37 percent rating their company as “fair” (20 percent), “poor” (9 percent), or “very poor” (8 percent) in this area.

And even in companies where there is some diversity, a number of respondents said it does not extend to the upper ranks of the organization.

A couple survey-takers said their companies had Hispanic employees but they worked in gardening, housekeeping or in the factory.

One respondent said their company “completely lacks representation of people of color in the corporate offices, across all functions.”

Another wrote: “In a previous place of employment, I [heard] racist jokes and comments, and noticed that all employees of non-white racial backgrounds were relegated to lower-paying roles and never considered for promotions.”




For survey-takers who identified as people of color, the percentage who ranked their company as “very good” in matters of race and equity dropped to 52 percent while 32 percent said their company is “fair” (25 percent), “poor” (2 percent) or “very poor” (5 percent).

One employee who rated their company as “fair” explained they chose that ranking “because we are now starting to be serious about diversity and inclusion though we have talked about it for years.”

Another wrote: “I think that there are very few, if any, companies that are doing a good job and are only looking to do so now because of optics.”

Employees of color in the fine jewelry industry gave their employers the lowest marks for having a diverse staff, with 46 percent of respondents ranking their company as fair, poor or very poor in this area, addressing employees about racial justice and equity (40 percent), and receiving employee feedback on racial issues (39 percent).

Employer Inaction
Half of survey-takers are aware of race-based discrimination in the jewelry industry—whether at their current company, a past company or other companies in the jewelry industry (see chart below)—and the vast majority said their employers did nothing to address the problem.




Among respondents of all races, 51 percent said they are aware of race-based discrimination at either the company they currently work for (22 percent), their past employer (15 percent) and/or other companies in the jewelry industry (25 percent).

For employees of color, that number is 58 percent: 22 percent at their current company, 11 percent at past employer, and/or 25 percent at other companies in the jewelry industry.




Employees of color were more likely to report issues of racial discrimination to higher-ups, with 75 percent of respondents of color saying they have made HR or upper management aware there were company issues, compared with just 36 percent of all employees (see chart above).

And almost nobody, whether a person of color or white, was satisfied with how the situation was handled.

Eighty-four percent of all respondents said they were dissatisfied (42 percent) or very dissatisfied (42 percent) with how management dealt with racial discrimination—mostly because it was not addressed at all, survey-takers said.




One Black respondent said their past employer simply paid employees to leave and never directly addressed racist behavior.

A few respondents noted that discrimination and racist behavior spills out from the workplace and onto social media, where racially insensitive—and even outright racist—comments are posted on sites like Facebook.

“I’ve overheard racially insensitive conversations, also witnessed (and screen-shotted) overtly racist comments on [a popular Facebook group for jewelers],” a survey-taker, who identified as Black, wrote.

Another respondent, who identified as white, put it bluntly: “Read the social media posts in many of the industry-focused groups. Lots of racists in our industry.”

Help Needed
Nearly 60 percent of survey-takers, regardless of race, agree—the jewelry industry does not do enough to make Black employees feel accepted.

In addition, 77 percent said the jewelry industry is no better (43 percent), worse (24 percent) or much worse (10 percent) than other industries at supporting Black employees.




It was in response to this question that many survey-takers commented on the “insular” nature of the industry and how the lack of diversity is readily visible.

“There are hardly any people of color in the industry,” one white respondent wrote. “I look around at trade shows and see barely any people of color. It is so homogenous! We need to get more diverse!”

RELATED CONTENT: This New Group Aims to Support Black Jewelry Professionals

A handful of survey-takers offered suggestions when asked what resources were needed to better support Black employees.

They included: working with a diversity, equity and inclusion consultant; recognition of racist behavior by both employees and customers; mentors who can coach and guide; more diversity at the executive, senior and mid-level management positions; and recruitment and training so the jewelry industry better reflects the demographics of the nation.

One survey-taker wrote that there needs to be a “proper way for employees to voice their concerns and experience, where they are truly heard and seen.”

“I think oftentimes companies look at the demographics of where they are based to decide if they have enough ‘representation’, but they need to start looking at the nation’s demographics.”

Who Answered
National Jeweler and Jewelers of America’s “Diversity in the Fine Jewelry Industry” survey was made available to take between Sept. 23 and Oct. 14.

A total of 814 qualified individuals responded: 473 who were classified as employers, 200 who were classified as employees, and 141 self-employed individuals.

This story analyzed the results of the employee-directed survey. The results of the employer-directed survey were published on National Jeweler last month.

The vast majority of employees who took the survey (78 percent) said they work for retail stores (53 percent), wholesale jewelry companies (13 percent) or manufacturers (12 percent).

For the most part, these companies employ between 2 and 25 people (52 percent), 26 to 50 people (13 percent) or more than 2,500 people (10 percent).

About 64 percent of employee respondents said they are on the manager level at their respective firms (meaning they have direct reports) while the remaining 36 percent do not.

More women than men (74 percent vs. 24 percent) answered the employee-directed survey, with 2 percent choosing “other” when asked for their gender.

The full results of both surveys are available on Jewelers.org.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy