ASA Names New CEO
Lana Vukovljak will take charge of the American Society of Appraisers in July.

She will step into the role on July 1.
Former CEO Johnnie White announced his departure late last year, leaving the organization in February to take on the role of CEO at the American Association of Clinical Endocrinology.
In her new role, Vukovljak will be responsible for overseeing the organization’s operations, ethical and professional standards, supporting its six disciplines and its network of fifty chapters worldwide.
Vukovljak will also be charged with consumer outreach, and managing partnerships with the ASA Educational Foundation, the NAIFA Education and Research Trust, and a network of global organizations.
“We are thrilled to welcome Lana Vukovljak as the new CEO of ASA,” said Garrett Schwartz, ASA international president.
“Lana's extensive experience and dedication to professional education make her an outstanding leader for our organization. Her vision and strategic skills will be invaluable in advancing our mission internationally and continuing ASA’s leadership in the valuation profession.”
Previously, Vukovljak served as the CEO of the Residential Real Estate Council, CEO of the American Association for Clinical Chemistry, CEO and chief learning officer of the American Association of Diabetes Educators, and vice president of continuing education for the American Health Information Management Association.
Vukovljak shared her excitement about taking on the role.
“I am eager to collaborate with our dedicated volunteers, members, and staff to uphold ASA’s commitment to providing top-notch education across all industry disciplines, ensuring excellence for all appraisers and those aspiring to pursue a career in appraisals,” she said.
“Moreover, I am excited to work on expanding our efforts on both national and international fronts, reaching new heights of success.”
She holds several degrees, including a Master of Science in language and adult education from the University of Belgrade in Serbia and a Master of Science in technical communication and information design from the Illinois Institute of Technology.
She is a PhD candidate in educational leadership at the University of Nebraska–Lincoln.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.











































