Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
Kendra Scott just launched a collection of everyday lab-grown diamond jewelry with price points starting at $500.
Austin, Texas—Kendra Scott, the popular, affordable bridge jewelry brand whose price points start at under $50, has introduced a line of lab-grown diamond fashion jewelry.
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
The collection was designed at its headquarters in Austin, Texas, with everyday styles in mind, like stud earrings and pendant necklaces.
Kendra Scott has offered lab-grown diamonds before via its first engagement ring collection, launched in May 2022, but had not yet extended use of the stones to non-bridal jewelry.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott.
“With lab-grown diamond fine jewelry, our customers have the option to invest in forever pieces at more accessible price points.”
Its customers were expressing interest in “accessible” fine jewelry options, the company said, and so it began looking into how to create this collection with affordable price points.
“Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection," said Scott.
The lab-grown diamonds in the collection are at least H color and VS clarity, with all diamonds weighing half a carat or more graded by the International Gemological Institute.
The company declined to disclose the source of its lab-grown diamonds.
The collection features 19 styles with prices ranging from $500 to $2,950.
SEE: The New Kendra Scott Lab-Grown Diamond Collection
A pair of toi et moi lab-grown diamond studs (1.02 carats) in 14-karat yellow gold ($750)
A pair of “Floating Diamond” drop earrings in 14-karat yellow gold set with lab-grown diamonds (0.20 carats total weight, $700)
The “Audrey” pendant necklace in 14-karat yellow gold set with a 0.25-carat lab-grown diamond ($950)
A “Floating Diamond” bracelet in 14-karat yellow gold set with 0.14 carats of lab-grown diamonds ($500)
The “Marilyn” band ring in 14-karat yellow gold set with 2 carats of lab-grown diamonds ($1,500)
It’s available for purchase online and in 50 select Kendra Scott locations.
The announcement comes as the company is on track to have its best year ever, it said, recently reaching revenue of around $500 million.
The company’s growth, it said, has been driven by its expanded product offerings, “community-centric” vibe, and accessible price points.
The brand said it’s also found success appealing to multiple generations, from millennials to Gen Z—it’s a favorite among college students on “RushTok”—to Gen Alpha.
Kendra Scott also plans to expand its retail footprint, expecting to open 62 stores in the next three years, bringing its store count from 138 to 200.
Editors' Picks
Sponsored by
More on Collections
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
