Lab-GrownJan 29, 2024
Lab-Grown Diamond Co. Adamas One Risks Nasdaq DelistingLab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4
The De Beers-owned lab-grown diamond company dropped the price on its standard offerings from $800/carat to $600/carat.
A yellow gold lab-grown diamond pendant from Lightbox, the De Beers-owned brand. Lightbox tested lower prices in the all-important fourth quarter, marking down its standard range of lab-grown diamonds by 25 percent and its “Finest” range by 33 percent.
Portland, Ore.—Lightbox, the lab-grown diamond brand launched by De Beers Group in 2018, tested 25-33 percent lower prices late last year amid falling wholesale prices for the stones.
In the fourth quarter, Lightbox dropped the price of its standard lab-grown diamonds (G-J color and VS clarity) from $800 per carat to $600 per carat.
Its “Finest” range was reduced to $1,000 per carat, down from $1,500 per carat. Finest are Lightbox’s top-quality diamonds, colorless (D-F) and VVS clarity.
Lightbox also has a line of faint color (K-M), SI clarity diamonds it sells as “Basics” for $600 per carat. It did not lower prices on those goods.
The price trial took place in the fourth quarter and ended in January, the brand confirmed.
Lightbox said it will continue to test lower prices with other promotions as it evaluates the results of the fourth-quarter test to decide on a new, permanent price structure for its lab-grown diamonds.
“Our clear objective, from the beginning, has been to offer our lab-grown diamonds at a fair and reasonable price,” Lightbox CEO Antoine Borde said in a statement to National Jeweler. “To remain competitive in a rapidly changing landscape and pass our cost efficiencies onto consumers, we have been conducting research to align on the best price for the brand.”
Consumers can anticipate new prices from the company in the coming months, he said.
Related stories will be right here …
In the fourth quarter, Lightbox dropped the price of its standard lab-grown diamonds (G-J color and VS clarity) from $800 per carat to $600 per carat.
Its “Finest” range was reduced to $1,000 per carat, down from $1,500 per carat. Finest are Lightbox’s top-quality diamonds, colorless (D-F) and VVS clarity.
Lightbox also has a line of faint color (K-M), SI clarity diamonds it sells as “Basics” for $600 per carat. It did not lower prices on those goods.
The price trial took place in the fourth quarter and ended in January, the brand confirmed.
Lightbox said it will continue to test lower prices with other promotions as it evaluates the results of the fourth-quarter test to decide on a new, permanent price structure for its lab-grown diamonds.
“Our clear objective, from the beginning, has been to offer our lab-grown diamonds at a fair and reasonable price,” Lightbox CEO Antoine Borde said in a statement to National Jeweler. “To remain competitive in a rapidly changing landscape and pass our cost efficiencies onto consumers, we have been conducting research to align on the best price for the brand.”
Consumers can anticipate new prices from the company in the coming months, he said.
Lightbox’s fourth-quarter price test gained attention last week after De Beers parent company Anglo American called it out in its preliminary financial results for 2023.
In the results, the company noted that lab-grown diamonds took market share from natural diamonds last year but said it doesn’t expect that trend to continue as the value of man-made diamonds keeps falling.
“After strong demand in 2021 and 2022, global rough diamond demand fell significantly in 2023. With polished diamond inventories rising and increases in inflation and interest rates, jewelry retailers took a cautious approach to purchasing new stock,” Anglo American said.
“U.S. consumer demand for natural diamonds was impacted by macro-economic challenges as well as rising supply of lab-grown diamonds.”
The company continued, “However, while sales of lab-grown diamonds to consumers increased, wholesale lab-grown prices continued to fall sharply … these price declines are expected to lead to further substantial reductions in retail prices (with De Beers’ Lightbox brand testing significantly lower prices for its products).
“This will further reinforce consumers’ understanding of the fundamental differences between lab-grown and natural diamond jewelry.”
De Beers’ total sales in 2023 fell 35 percent year-over-year to $4.3 billion. Rough diamond sales were down 37 percent to $3.63 billion, as previously reported.
Anglo American wrote down the value of De Beers by $1.6 billion.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
