Russell Kelly (right) is the new chief operations officer at Fourtané. Josh Bonifas (left) is a member of the second and current generation to own the store.
New York—Fourtané has appointed former Hodinkee executive Russell Kelly as its chief operations officer.
In the newly created role, Kelly will be tasked with overseeing operations and the growth of the family-owned jeweler.
Fourtané was established in 1950 in Carmel-by-the-Sea, California. It operates its historic flagship there as well as an official Rolex boutique in San Diego.
Prior to joining Fourtané, Kelly served as chief commercial officer at Hodinkee, leading the brand’s expansion into commercial operations and fueling its growth.
Before Hodinkee, he was with Tudor, helping to re-introduce the watch brand into the U.S. market.
Kelly has extensive experience in the watch industry, also having worked with brands like Vacheron Constantin and Blancpain.
Fourtané’s historic flagship in Carmel-by-the-Sea, California
“We are thrilled to have Russell join the Fourtané team at this crucial moment when our business is poised for significant growth,” said Josh Bonifas, a member of the second-generation of Fourtané’s family ownership.
“His unmatched expertise in brand experience, and his success in leading teams across digital and commercial operations, will prove to be invaluable for Fourtané as we continue to deliver the best service and experience we can for our visitors.”
As he heads to the West Coast, Kelly expressed his excitement at joining the family-owned company.
“I have always had tremendous respect and admiration for Fourtané and the impressive business that generations of the Bonifas family have built,” said Kelly.
“I could not be more excited with this unique opportunity to work with a best-in-class retail destination, in one of America’s truly iconic communities, and utilize my passion and industry experience to help maintain the highest level of attention to our clients.”
