MajorsMay 22, 2023
Stuller Promotes Four Employees Amid Organizational UpdateIndependentsMay 23, 2023
Pat Henneberry Joins Veer
The industry veteran will serve as the diamond jewelry supplier’s head of business development.
Pat Henneberry, nicknamed “The Jewelry Coach,” has joined natural diamond jewelry supplier Veer as its head of business development.
New York—Industry veteran Pat Henneberry has joined Veer, a supplier of diamonds and jewelry, as its head of business development.
Founded in 2012, the family-owned company supplies natural diamond jewelry to retailers in North America, Australia, and New Zealand.
It specializes in diamond anniversary bands, bridal jewelry, and diamond studs weighing up to 10 carats total weight.
Henneberry, also known as “The Jewelry Coach,” has decades of expertise in sales training and consulting, founding a business of the same name. She previously penned a regular column for National Jeweler called “Coach’s Corner.”
She has held leadership positions overseeing sales, training, and marketing teams at several companies, including Hearts On Fire, Forevermark, JCK, and Diamond Promotion Service, De Beers’ now-closed publicity arm in the United States.
Notably, Henneberry contributed to De Beers' famous "A Diamond is Forever" campaign.
Most recently, she served as the chief business officer at Rapaport, taking on the role in February 2022.
Related stories will be right here …
Founded in 2012, the family-owned company supplies natural diamond jewelry to retailers in North America, Australia, and New Zealand.
It specializes in diamond anniversary bands, bridal jewelry, and diamond studs weighing up to 10 carats total weight.
Henneberry, also known as “The Jewelry Coach,” has decades of expertise in sales training and consulting, founding a business of the same name. She previously penned a regular column for National Jeweler called “Coach’s Corner.”
She has held leadership positions overseeing sales, training, and marketing teams at several companies, including Hearts On Fire, Forevermark, JCK, and Diamond Promotion Service, De Beers’ now-closed publicity arm in the United States.
Notably, Henneberry contributed to De Beers' famous "A Diamond is Forever" campaign.
Most recently, she served as the chief business officer at Rapaport, taking on the role in February 2022.
Kaushal Shah, CEO and founder of Veer, said, “Pat is the ideal head of business development to lead Veer's next chapter of growth. Her track record of innovation, execution, leadership excellence, and team development is remarkable. She has consistently delivered high growth and is a world-class leader."
Hennebery also shared her excitement about the appointment.
"After over three decades in the diamond and fine jewelry industry, I am thrilled to join a company that guarantees strict ethical standards and a customer-centric focus,” she said.
In preparation for her role, Henneberry said she reached out to Veer’s retail partners to ask about their experience working with the company and received positive feedback.
“I heard amazing stories about seamless transactions, their admiration for the New York team, and how Veer embodies qualities such as flexibility, creativity, and ease of doing business.”
Her main goal in her new role is to contribute to Veer’s growth, said Henneberry, and position the company as the go-to source for core diamond essentials.
“Veer prioritizes the retailer, and that is precisely the kind of company I align with. Throughout my career, my focus has been on fostering successful, trusting relationships with retailers and working together to achieve mutual growth. I look forward to joining this fast-moving business headed in the right direction."
Veer will be presenting its collection at booth 14065 within the “Bridal” neighborhood at JCK in Las Vegas.
Retailers who want to schedule an appointment with Henneberry may email her at pat@veer.diamonds.
Editors' Picks
Sponsored by
More on Independents
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
