Kwiat is selling this sterling silver and diamond bracelet to benefit the nonprofit organization charity: water, which works to bring clean drinking water to people who need it.
New York—Kwiat is continuing its partnership with nonprofit organization charity: water, this time through sales of a new bracelet introduced today, World Water Day.
Sold exclusively on Kwiat.com, the limited-edition sterling silver cuff has a fluid, organic shape the company says was inspired by a water droplet. It is set with a single round brilliant-cut diamond.
The bracelet retails for $250, with 100 percent of profits going to charity: water, which works to bring clean and safe drinking water to the 771 million people worldwide without access.
Kwiat said each bracelet sold will help provide clean water to one person, with the goal of selling enough bracelets to fund clean water for an entire community in Tanzania, one of the few diamond-producing countries with which charity: water partners.
Kwiat’s limited-edition water-drop bracelet retails for $250 and is being sold only via the company’s website.
“Charity: water is an organization we’ve respected and admired for a long time. We’ve collaborated in the past as our core values align so well, and we couldn’t be more excited to partner with them again on this cuff,” Kwiat CEO Greg Kwiat said.
The company sold a leather and diamond bracelet to benefit charity: water a few years ago.
“We will be donating 100 percent of the profits from every bracelet sold to provide clean water to a community in Tanzania. As a diamond-producing region, it’s very near to our hearts.”
Charity: water has championed its latest campaign to bring awareness to World Water Day through Kwiat’s limited-edition bracelet. World Water Day is a United Nations observation day designed to draw attention to the need for fresh, clean water and sanitary conditions worldwide; it’s taken place annually on March 22 since 1993.
In addition, charity: water launched a separate program this month called “Clear the Calendar,” which asks people to donate money for women in areas lacking safe access to water so women, and girls, have more time to pursue education, careers, and personal projects.
