MajorsFeb 03, 2022
WJA Foundation Names New President-ElectIndependentsFeb 09, 2022
Luisa Robledo Soto Joins Luxury Consulting Firm
The Moda Operandi and Rappi alumna is the new jewelry director at Azzi+Co.
Luisa Robledo Soto is luxury consulting firm Azzi+Co’s new jewelry director.
New York—Luxury consulting firm Azzi+Co has appointed a new jewelry director.
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Related stories will be right here …
Luisa Robledo Soto enters the role after a three-year hiatus from the jewelry world.
Jewelry professionals will know Robledo Soto from her tenure at Moda Operandi, where she worked as a jewelry buyer.
In 2019, she moved to her native Bogota, Colombia, where she worked as the director of fashion and beauty at Rappi, a Bogota-based on-demand delivery mobile app and Latin America’s largest startup.
Azzi+Co is headquartered in New York City and Sao Paolo, Brazil. The boutique showroom and public relations agency creates 360-degree business development and branding strategies.
“We are experts in market penetration and sales growth,” Robledo Soto told National Jeweler.
In her jewelry director role, Robledo Soto will oversee U.S. and Latin American brands and partner with new designers.
Current clients include Prasi and Anastasia Kessaris.
Prasi is a Brazilian brand that “creates the most fabulous classics with a twist, including expertly crafted chunky gold chokers and signet rings in two-tone gold,” said Robledo Soto.
“Their pieces epitomize the bold gold trend we have seen on and off the runway.”
Anastasia Kessaris, a Greek jewelry designer, “creates fun, whimsical pieces in lightweight titanium embellished with multicolor sapphires. From hearts to spiral motifs, her designs exude the joy and vibrancy we need in post-pandemic times.”
Robledo Soto will work remotely from Bogota in her new role. Prior to her seven years at Moda Operandi, she received a degree in International Relations and English Literature from Brown University.
She told National Jeweler she looks forward to reconnecting with the jewelry world.
“The jewelry industry is my family. After a three-year hiatus, I’m delighted to return. I’m excited to work closely with fabulous designers like Prasi and Anastasia Kessaris as well as with retailers whose work I’ve admired from afar until now.”
Editors' Picks
Sponsored by
More on Independents
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
