De Beers’ new Forevermark commercials, which include the iconic tagline “A Diamond is Forever,” will begin airing in the U.S. early next month. Watch it here.
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Peter Smith says the answer is no if a store isn’t open enough, doesn’t respond to customers’ emails or voicemails, and doesn’t have merchandise that tells a cohesive story.
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
The Florida jeweler is giving its local Humane Society a boost by a sponsoring pet adoptions and sharing a photo of one animal in need of a good home on its Facebook page every week.
U.S. Antique Shows announced that the March 2016 edition of Lueur will be held at New York’s Jacob K. Javits Convention Center at the same time as both the JA New York Spring and MJSA Expo shows.
Texas retailer Thomas Markle Jewelers took home the title at the diamond brand’s recently concluded Hearts On Fire University event in Las Vegas.
Praveenshankar Pandya now is chairperson of India’s Gem & Jewellery Export Promotion Council, while Rosy Blue’s Russell Mehta was elected GJEPC vice chairperson.

Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
Hearts On Fire has promoted Chief Marketing Officer Caryl Capeci to president while Chief Financial Officer Tom Carlo is taking on the additional role of chief operating officer.
Columnist Jan Brassem tests readers’ knowledge of the current luxury landscape with a nine-question pop quiz.

The brick-and-mortar location is slated to open this summer at the Washington Square Mall in Portland and will be the e-tailer’s fourth physical location.
Dominion Diamond Corp. is bringing on industry product and sales trainer Debbie Hiss to provide consulting services on its CanadaMark program.
The diamond miner and marketer said the reduction is a reflection of “current trading conditions,” while competitor Alrosa also noted that diamond sales continue to be sluggish.
Stuart Lee of Signet Jewelers and Dennis Ulrich of the Richline Group will be Jewelers for Children’s guests of honor at its Facets of Hope event in Las Vegas next June.
Here are the top five stories published on NationalJeweler.com between Oct. 18 and 24, according to Google Analytics.
The Russian mining company recovered the stone, which weighed 102.85 carats to be exact, from its Jubilee kimberlite pipe.
This is the second new location for the historic retailer since it was acquired in 2006 by jeweler Alfredo Molina.
The website not only offers shoppers a range of ways to search, but will be where the brand unveils its newest collection, Luce, this December.
The next time you shoot off a note or return a call to a new contact, remember that you’ve only got one chance to make a good first impression, Jacqueline Stone writes in her latest diary entry.
De Beers now is using its automated melee screener at its International Institute of Diamond Grading & Research facility in Surat, and plans to launch the service at the IIDGR lab in Antwerp next month.
Through the watch brand’s support of the Honor Flight Network, 67 Los Angeles area veterans flew to Washington, D.C. for free to see the memorials dedicated to their service.
Officers with U.S. Customs and Border Protection seized a shipment of 1,200 counterfeit Tiffany & Co. bracelets this week at Miami International Airport.
Federal prosecutors allege that the men presented fake California driver’s licenses when applying for in-store credit and then used it to purchase luxury watches from more than 40 jewelry stores.

The always prolific Italian designer rolled out his usual slew of new collections at Baselworld, some with a ‘70s theme inspired by his time working in the hotel business in the Channel Islands.

Jewelry brand Scott Kay has introduced another alternative for prospective grooms who want to surprise their intended with a ring but find the box a bit too bulky to hide.














