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What you might have missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Oct. 4 to 10, according to Google Analytics.
1. The History Behind … Art Deco
The latest in National Jeweler’s The History Behind series explores one of the most popular and influential periods in jewelry design, the Art Deco era.
DeBeers announced last week that its new Forevermark commercials, which include the iconic tagline “A Diamond is Forever,” will begin airing in the United States early next month. Watch the 60-second version here.
3. David Yurman ventures into color for this season’s ads
The jewelry brand will launch its first color advertising campaign this holiday season, featuring Kate Moss, the longtime face of David Yurman, as well as newcomer Anna Ewers.
4. Hearts on Fire’s holiday ad blitz
In response to retailers’ requests for more advertising, Hearts On Fire is providing jewelers with more than 25 commercials to choose from this holiday season.
5. HRD Antwerp grades 3.09-carat lab-grown diamond
The brilliant-cut stone has a color grade of I and a clarity of VS2, the laboratory announced recently.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.







































