MajorsMar 29, 2021
Blue Nile Opens Silicon Valley ShowroomMajorsJul 02, 2021
Blue Nile, Zac Posen Introduce Genderless Bridal Line
Plus, the retailer opens its first location in Pennsylvania.
Designer Zac Posen has created a collection of genderless wedding bands and engagement rings for Blue Nile.
Seattle—Blue Nile has a new genderless bridal jewelry line, courtesy of fashion designer Zac Posen.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The 12-piece collection includes wedding bands and engagement rings, available in sizes 4 to 13.
The new designs, with most styles available in 14-karat white and yellow gold or platinum, are priced from $1,000 up to $6,750.
“More and more, we are seeing a growing demand for inclusive jewelry pieces that symbolize love and commitment in all forms,” said Blue Nile Chief Merchandising Officer Katie Zimmerman in a press release about the collection.
“As a designer at the forefront of trends, we loved collaborating with Zac to deliver a fresh-yet-timeless line that we think customers will love.”
Posen, famous for his evening gown designs, carried over his glamourous expertise to the new collection.
The ZAC Zac Posen “Starlight” band in 14-karat yellow gold set with diamonds ($990)
A 14-karat white gold ring from the Zac Posen collection, featuring princess diamonds and milgrain details ($990)
A 14-karat yellow gold band with a brushed finish and a north-west-set baguette diamond ($2,490)
A double princess-cut diamond band with milgrain details in 14-karat white gold ($1,990)
A ZAC Zac Posen “compass-set” diamond band in 14-karat yellow gold with a princess-cut diamond set horizontally ($1,990)
A 14-karat yellow gold bezel-set princess-cut diamond band ($1,790) from the new Blue Nile x Zac Posen collection
“Designing for-occasion jewelry – especially wedding—is always a welcome challenge for me because you’re creating enduring pieces that people will hopefully wear every day for the rest of their lives,” said Posen.
From east-west solitaires to Art Deco-inspired designs, Posen’s collection incorporates a variety of popular styles.
“Engagement rings and wedding bands are one of the purest and oldest symbols of love and marriage, that have crossed over traditions and withstood time. For this collection, it was important for me to create unique and ageless designs that also celebrate love, unity and marriage for all.”
This is not Posen’s first time designing for Blue Nile. His ZAC Zac Posen jewelry line, which includes necklaces, earrings, and other designs, is exclusive to the company.
The new genderless collection by Zac Posen is available on Blue Nile now.
Blue Nile is in the midst of a three-year brick-and-mortar expansion, with plans announced in October 2020 to open 50 new locations in the top metro-area markets in the United States.
Its newest location will be in the King of Prussia shopping center in King of Prussia, Pennsylvania, marking the company’s first physical showroom in the state.
The doors will open July 9.
Walk-ins are welcome, said Blue Nile, but shoppers are encouraged to book an appointment before visiting.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
