David Yurman’s signature cable bracelets, part of the new “Empire” collection, pay homage to the Empire State Building.
New York—America’s major capitals have been hard hit during the pandemic, but David Yurman wants to give its hometown a boost.
The company’s newest collection is a collaboration with the Empire State Building, one of New York City’s greatest architectural landmarks and tourist attractions.
Built from 1930 to completion in 1931, the 102-story skyscraper stands 1,54 feet tall including its antenna. It reigned as the world’s tallest building for just under four decades until the World Trade Center’s North Tower surpassed it in 1970.
The “David Yurman Empire Collection” fêtes the landmark’s 90th anniversary, with jewels inspired by the building’s “American craftsmanship and technical innovation,” the company said.
David Yurman adapted its signature “Cable” bracelet to reflect the Empire State Building’s graphic Art Deco style, with special “end caps” meant to reflect its façade. The styles are adorned in a variety of metals—sterling silver, 18-karat yellow gold and rhodium-plated sterling silver—and accented with pavé diamonds.
The cable bracelets are part of the women’s selection, as is a pendant necklace depicting the building.
The Empire State Building’s spire interpreted into David Yurman men’s “amulets”
For men, Yurman interpreted the “wings of progress” design on the building’s spire into hand-carved signet rings, band rings, pendant necklaces, and bracelets, also in sterling silver, 18-karat yellow gold and rhodium-plated sterling silver.
Handcrafted in New York City, David Yurman is donating 20 percent of the proceeds of the limited-edition range to the new David Yurman x Robin Hood Foundation Unity Fund to help alleviate poverty in New York City.
The collection is available now, and a special window display featuring moving dioramas celebrating the Empire State Building’s 90 years is on view in the lobby as part of the partnership between the two New York City forces.
