Necklaces are the showstoppers of Graff’s “Tribal” collection. This sunburst-inspired rendition, called “New Dawn” features a total 64 carats of diamonds set in 18-karat white gold.
London—Aligning with the spring equinox, Graff looked to the cosmos when designing its most recent high jewelry collection.
“Tribal” explores humankind’s fascination with the stars, with the famed diamantaire citing ancient folk tales about creation and an eternal quest for meaning in the heavens as inspiration for a series of diamond-laden suites.
With necklaces as their centerpieces, the jewels were photographed in South Africa’s Atlantis Dunes. The otherworldly location was made even more mystical by large, blackened steel sculptures fabricated just for the shoot.
Diamonds showcased by negative space and an elongated oval metal setting make up what Graff calls its new “Graff Gateway” motif in the tribal collection. The necklace pictured weighs 39 total diamond carats, the earrings 4 total carats and ring 4 total carats.
Photographer Mikael Jansson shot the campaign on Portuguese supermodel Sara Sampaio.
The campaign highlights nature’s miracles, emphasizing the connection between diamonds and gemstones originated miles beneath the Earth’s surface and the unknown of other planets.
Within the Tribal collection, “New Dawn” represents an ecstatic sunburst, setting diamonds in fragmented white gold “rays,” around center stone diamonds, as in the necklace seen at top of article.
Image courtesy of Graff
Yellow diamond versions of New Dawn, seen above, provide options for color lovers. The necklace boasts 65 carats of white and yellow diamonds set in 18-karat white and 18-karat yellow gold. The earrings feature 15 carats of white and yellow diamonds in 18-karat white and 18-karat yellow gold.
Tribal’s “Night Moon” assortment, meanwhile, features round and pave diamonds within 18-karat white gold half moon crescents to depict one of the moon’s phases.
Image courtesy of Graff
The necklace features a total 43 diamond carats in 18-karat white gold.
The largest dose of color came courtesy of a spectacular emerald necklace and earrings (seen below). The necklace boasts a mix of polished and faceted emerald stones weighing a total 418 carats alongside 75 carats of diamonds set in white gold, while the accompanying earrings feature 60 emerald carats and 9 diamond carats.
Image courtesy of Graff
Image courtesy of Graff
Image courtesy of Graff
Tribal will be available in Graff’s U.S. stores in May.
