PodcastsJan 12, 2026
The latest poscasttest
CollectionsMar 22, 2021
Forevermark’s New Collection Is All About Gold
“Avaanti” is modern and on-trend.
An open, knife-edge circle imagined as bypass cuff bracelets, studs with ear jackets and open rings makes up the new Forevermark “Avaanti” collection.
New York—Diamonds are merely a pinprick in the latest Forevermark fine jewelry collection.
The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.
An open, circular motif with a rounded knife-edge is at once bold and feminine.
Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket.
The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.
An open, circular motif with a rounded knife-edge is at once bold and feminine.
Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket.
Here, the Avaanti grand pendant in 18-karat rose gold with diamonds
A closed ring in 18-karat yellow gold with diamonds
The bypass cuff bangle in 18-karat rose gold with diamonds
For the wearer who needs a little more bling, there are versions featuring added diamond pave.
“Avaanti” means “forward” in Italian, and Forevermark said it was inspired by the idea that one small ripple can create a giant wave.
The jeweler created a collection campaign, including a video called “The First Ripple” that it’s currently sharing across its platforms, like its Instagram, below.
Avaanti utilized an all-female team to capture the campaign, including director Vicky Lawton and photographer Anya Holdstock.
It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.
Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.
Avaanti is priced at $1,295 to $7,595 retail.
It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.
Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.
Avaanti is priced at $1,295 to $7,595 retail.
Editors' Picks
Sponsored by
More on Collections
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
