PodcastsJan 12, 2026
The latest poscasttest
AuctionsNov 20, 2020
Taking Care of Business: GWS Puts Elvis Ring Up for Auction
Its “Artifacts of Hollywood and Music” sale also features Omega and Bulova watches owned by Muhammad Ali and Greta Garbo.
The first “TCB” ring designed and worn by Elvis Presley, and later given to his friend and backup singer J.D. Sumner, heads to auction at GWS this month.
Los Angeles—GWS Auctions is taking care of business this month.
At its “Artifacts of Hollywood and Music” auction, slated for Nov. 28, the company will put a ring on the auction block once owned by Elvis Presley and given to J.D. Sumner, lead singer of his backup quartet in the 1970s, Sumner & The Stamps.
The piece is the first “TCB” ring Presley designed, symbolizing the King’s personal mantra—“Taking Care of Business”—he took up when he returned to the concert circuit in 1969.
Presley was known for giving away his jewels almost as much as he wore them, be it to friends, colleagues or fans, and this one was no exception—he gave the ring to Sumner on stage in front of an audience of 14,000 people in 1975 after years of wearing it himself.
The custom-made 14-karat yellow gold piece features raised “TCB” letters and lightning bolt designs on each side, all of which are lined with diamonds.
Above the “TCB” is a large cubic zirconia where the original 7.56-carat VS2 round brilliant-cut diamond was set, surrounded by a diamond halo of 2.25 carats, making the total carat weight of the piece 9.81 carats.
The diamond was removed for grading and insurance purposes but comes with the ring, as does its GIA report.
Included in the lot are a letter and sketches from jeweler Lowell Hayes, and audio of Presley talking about the ring on stage.
According to the auction house, the piece has never been offered at auction or for public sale. It’s been in the collection of Mike Moon, once owner of the Stamps Quartet and founder of the Elvis Museum, since Sumner gave it to him in the early ‘80s.
Online bidding for lots has already begun, and as of Thursday, the highest bid for the ring was $80,000.
GWS said the Artifacts of Hollywood and Music auction is the largest entertainment memorabilia sale in its history, comprising more than 300 lots and some of its biggest names. 
Other notable lots are the diamond and platinum spiral ring pictured above, featuring 13 total carats and owned by American actress Arlene Dahl; Muhammad Ali’s Omega watch engraved “Ali 10/30/1974,” commemorating his victory over George Foreman at The Rumble in the Jungle in 1974; and a pair of Bulova watches that belonged to Greta Garbo.
It will also offer Presley’s 1975 FLH 1200 Harley Davidson, which he drove around
Editors' Picks
Sponsored by
Graceland, and the personal contents of his Hollywood home including furnishings, art, glassware, clothing, games, and many other personal items.
The auction will also feature archive recordings of more than 700 hours of performances from Woodstock once owned by producer Eric Blackstead, a Van Halen MTV Music Award, and the prototype guitar from a custom collaboration between Eric Clapton and Strings and Things Music Store in Memphis, Tennessee.
To see all lots, visit GWSAuctions.com.
Editor’s note: This story was updated Nov. 25 to reflect the correct total carat weight of the piece.
The auction will also feature archive recordings of more than 700 hours of performances from Woodstock once owned by producer Eric Blackstead, a Van Halen MTV Music Award, and the prototype guitar from a custom collaboration between Eric Clapton and Strings and Things Music Store in Memphis, Tennessee.
To see all lots, visit GWSAuctions.com.
Editor’s note: This story was updated Nov. 25 to reflect the correct total carat weight of the piece.
More on Auctions
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
