Trends

See Jade Trau’s Supremely Giftable New Charm Collection

TrendsNov 13, 2020

See Jade Trau’s Supremely Giftable New Charm Collection

The jewelry designer is lending her elegant point of view to the hottest current jewelry trend.

20201113_JadeTrau-header.jpg
The jewelry designer is lending her elegant point of view to the hottest current jewelry trend. New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

New York—Jade Trau is lending her elegant point of view to the hottest current jewelry trend.

The designer has dubbed her new charm collection “Victoria,” after Queen Victoria, in an ode to the monarch’s love for sentimental jewelry.

“One of my favorite things to do is to treasure hunt for Victorian charms and chains, and I always learn something new about how these little trinkets were used to send little hidden messages,” Trau explained. “It's so deeply romantic and sentimental."

She began sketching charms she’d like to have for her personal collection while on a trip to Botswana last year with De Beers.

The collection further developed after a jaunt to the The Original Miami Beach Antique Show early this year, which “totally solidified how much I wanted to create a charm story that was uniquely Jade Trau,” she said.

The resulting designs, launched this fall on the Jade Trau website, boast the designer’s characteristic mix of vintage-inspired timelessness with an easy-to-wear modernity.

Gold letters feature a sleek knife-edge and Trau’s original font that feels slightly Art Deco. Each character is accented with, of course, diamonds.

But Trau didn’t stop at the alphabet. She also embarked on the zodiac, creating stud earrings and pendants to represent each of the 12 signs, giving them an unabashedly feminine energy.


From left to right, Jade Trau’s zodiac charms representing Gemini, Taurus and Scorpio.
She even dabbled in spiritual symbols, launching just two charms in that vein so far—an evil eye and a Buddha pendant, which features a Buddha-cut diamond she told National Jeweler she just had to have when she saw the unique stone from one of her sources.

Trau envisions her clients collecting charms, which are available in 18-karat yellow, white and rose gold, to represent loved ones and life’s special moments.

She dipped into a disparate era—the 1980s—when imagining the perfect way to wear many charms at once.

A client reminded her of the ‘80s charm holders that girls would wear to layer on as many charms as possible for a maximalist look indicative of the era.

Trau’s client “knows I love all things vintage and that I was working on a charm collection,” the designer said.  “She came in to pick something up ages ago and took her little charm holder with two birds kissing at the top. She said she wanted me to hold onto it

for a while for inspiration.”


Aries, Aquarius and Sagittarius

For her own take, Trau transformed the clasp from her Loop Necklace into a modern-day charm holder. It comes in two sizes, with or without diamonds, ranging from $1,100 to $2,750.

Zodiac charms retail for $1,990, and their stud earring counterparts, sold as pairs, for $1,850. Alphabet charms sell for $1,450, the evil eye charm for $1,650 and the cross charm for $1,800.

The single Buddha-cut diamond charm starts at $4,950 and varies by carat weight. It’s also available dangling from a set of huggie hoop earrings. 

See the full Victoria collection online.

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

Hill & Co. logo
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is Out

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy