PodcastsJan 12, 2026
The latest poscasttest
TrendsApr 08, 2020
Zayn Malik is the Face of This New Unisex Jewelry Line
Martyre is the product of some of Young Hollywood’s creative royalty.
Singer Zayn Malik is the poster child for Martyre, a unisex jewelry line from Anwar Hadid and Yoni Laham. (Photo credit: Alana O’Herlihy)
Los Angeles—For model Anwar Hadid and rapper Yoni Laham, who run in the same Hollywood circle of young, artistic cool kids, categorizing their line Martyre as men’s or women’s jewelry simply never occurred to them.
“We don’t feel the need to specify,” they wrote via email. “We’ve seen girls wear men’s jewelry and clothes better than men do and vice versa. We create for the consumer to enjoy, and wear what makes them feel confident, not to specify who should wear what.”
It’s the juxtaposition between this self-assured disregard for convention and classic themes of adornment that has landed Martyre in retailers like Ssense and The Webster’s Miami flagship location since launching in 2018.
Martyre, French for “martyrdom,” is full of Gothic-inspired medallions, chunky rings, ID bracelets and hoop earrings depicting angels, hearts and hands, some emblazoned with phrases like “Don’t Forget Me” and “Every Sinner Dies a Saint.”
Offering a subversive take on religious themes, the designers describe the talismans as, “Minimal, simple, bold and detail oriented. Beyond the aesthetic, we find that jewelry is very personal; we try to pick our designs based on what we feel our consumer can connect with on a deeper level.”
Hadid and Laham “organically became brothers” after meeting through friends and family as children. 
They’re full of that natural influence other brands pay inordinate sums to obtain; they, and their friends, are already on the forefront of fashion and music.
Instead of lending their tastes to design a capsule collection for say, a larger fashion brand, they’re piloting their own creative venture, making the most of their natural social circle to promote it.
Their first campaign starred Hadid and model Georgia Fowler.
This spring, their newest pieces are pictured on Zayn Malik, singer and former One Direction member, who is the boyfriend of Hadid’s sister, supermodel Gigi Hadid.
Friend and artist Alana O’Herlihy lensed the campaign at her New York City apartment.
While current retailers stock the collection in sterling silver, Martyre sells made-to-order 14-karat yellow and rose gold versions on its website.
Hadid and Laham said they’re excited to announce additional retail partners soon and expand the collection as they “get to know our consumer a bit more.”
“We want to always consider them while continuing to grow and evolve our creative,” they said.
Editors' Picks
Sponsored by
Martyre is made in Los Angeles and retails between $90 and $3,000.
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
