PodcastsJan 12, 2026
The latest poscasttest
TrendsFeb 26, 2020
See All the New Colored Lab-Grown Diamonds from Swarovski
From “Androgyny Flamingo” to “Surrealist Butter,” here are the 16 man-made stones Swarovski introduced in Paris.
Swarovski introduced a range of colored lab-grown diamonds at Paris Haute Couture Fashion Week in January. All 16 colors are pictured here. (©Swarovski)
Paris—Swarovski’s lab-grown diamonds now come in colors.
Launched at Paris Haute Couture Fashion Week in January, there are 16 colors in the Swarovski-Created Diamonds colors collection, ranging from “Draped Fire,” an intense yellow, to “Disco Ink,” a black diamond Swarovski says, “comes alive in neon light by night.”
All the diamonds are cushion cuts.
Swarovski said it will sell the diamonds both as loose stones to wholesale partners and direct to consumers, set in jewelry from Atelier Swarovski, its higher-end, more fashion-forward line.
It’s marketing the collection in four groupings called the Pillars of Creativity, each of which references a different creative field in which Swarovski has had some involvement—fashion, art, music and architecture.
Each grouping has what the company is referring to as a hero color—the same term Rio Tinto uses each year for its top half-dozen or so diamonds to come out of the Argyle mine—the richest, most vibrant shade.
SEE: The 16 Swarovski-Created Colored Diamonds
“Androgyny Flamingo” is the centerpiece of the Fashion pillar. Swarovski described the names of its lab-grown colored diamonds as “extravagant, fantastical.” (©Swarovski)
The other three Architecture diamonds are, clockwise from top right, “Rococo Oyster,” “Minimalist Brown,” and “Brutalist Pink.” (©Swarovski)
“Surrealist Butter,” “Neo-Expressionist Pistachio” and “Conceptual Blush” are the other diamonds in the Art pillar. (©Swarovski)
“Cubist Sky,” the hero color of the Art collection (©Swarovski)
The three other colors in the Fashion pillar, clockwise from top right: “Couture Dragon,” “Draped Fire” and “Velvet Pool” (©Swarovski)
The hero color of the Architecture pillar is “Gothic Cognac” (©Swarovski)
Clockwise from top, the three other Music diamonds, “Disco Ink,” “Electro Arctic” and “Punk Lipstick” (©Swarovski)
The hero color of the Music pillar, “Heavy Metal Cherry” (©Swarovski)
In Paris, Swarovski debuted big stones—the four hero color diamonds were 2.5 carats, while the other three colors in each collection were 1.25 carats each.
But the collection coming to market is more moderate in size.
Martin Schiechtl, senior vice president of global marketing for Swarovski Created Diamonds, said the colored diamonds Swarovski will sell are between 0.25 and 1.5 carats, though he noted the company plans to offer both larger and smaller colored diamonds in the future due to “quick developments and improvements in technology.”
Schiechtl said Swarovski, which started with colorless lab-grown diamonds in 2017, grows its diamonds mainly in the United States and Asia.
It uses both the chemical vapor deposition (CVD) and high-pressure, high-temperature (HPHT) process, which is generally used to grow colored diamonds.
Schiechtl noted many of the colored diamonds require treatment, HPHT annealing and irradiation, post-growth.
“For different colors, different parameters and sequence of these treatments apply,” he said.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
