test
AS29’s Latest Jewels Show a Softer Side in Time for Valentine’s Day
Fourth-generation diamantaire Audrey Savransky is incorporating demure jewels into her bold oeuvre.

New York—Designer Audrey Savransky designs for the unapologetically bold woman.
Under the fourth-generation diamantaire’s fine jewelry line, AS29, she’s married her jewelry world legacy with young, edgy taste, championing styles like double-finger rings and ear climbers.
While the Hong Kong-based Belgian designer is dedicated to “statement evening wear pieces and items you can layer, because more is better,” she’s also recently come out with a more demure interpretation of the AS29 Alpha Female.
In time for Valentine’s Day, Savransky has released a slew of easy-to-wear, everyday jewels featuring a heart motif, currently available via new retail partner 1stDibs.com.
Crafted in 18-karat gold with diamonds, highlights include diamond bracelets with a heart and padlock or letters spelling “Amour,” and a ring with dangling diamond pave heart.
Landing on the lower end of the designer’s $500 to $40,000 price range, the new collection could be considered a gift to the woman buying herself a trinket on Valentine’s Day.
The pieces that feel most Savransky—that is, with a slight edge—are the clever “illusion” heart pieces, in which combined fancy diamond cuts form the shape of a heart. Deceptively simple, they’re more cool than saccharine.
Devotees of AS29 statement pieces needn’t be disappointed—Savranksy hasn’t stopped churning out her mega-watt cuffs or diamond fringe shoulder dusters made for dancing.
AS29 is available on its website, 1stDibs.com, FarFetch and a number of independent retailers worldwide.
The brand will exhibit at Baselworld in April and the Couture show in June.
The Latest

A monthly podcast series for jewelry professionals


From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.








































