test
Kay Jewelers Just Launched a New Collection
“Center of Me” features an interlocking heart motif.

Akron, Ohio—Signet Jewelers Ltd.-owned Kay Jewelers has launched a new collection ahead of the holiday season.
“Center of Me” features round diamonds set in the intersection of two intertwined hearts or in the middle of a swirling gold bezel setting.
The design represents the idea “that through life’s twists and turns, love keeps you centered,” the company said in a statement and in messaging on its website.
Comprised of pendants, earrings and rings, Center of Me focuses largely on pendants and stud earrings, and is rounded out by drop earring and ring styles.
The collection is available in sterling silver as well as 10-karat and 14-karat white, yellow and rose gold.
All feature round diamond center stones of varying carat weights and some feature smaller accent diamonds too.
The majority of Center of Me retails for under $1,000, beginning at $199.99 for a sterling silver pendant with round center diamond and surrounding diamond accents totaling 0.10 carats and topping off at $6,999.99 for a 14-karat white gold pendant with round center diamond and accent diamonds totaling 1.5 carats.
Signet Chief Merchandising Officer Toni Zehrer commented: “At Kay, we want to make it easy and affordable to find an exceptional gift for that special someone in your life. The Center of Me collection from Kay is just that.
“The Center of Me collection reminds us that in the midst of our busy lives, there is one person whose love keeps us centered.”
Launched last week, Center of Me is available now at Kay.com and in stores.
The Latest

A monthly podcast series for jewelry professionals


From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.








































