Farfetch Collabs with Dover Street Market Jewelry

London—E-commerce hub Farfetch has launched a new jewelry collaboration with concept store Dover Street Market.

“Farfetch curates – Dover Street Market Jewellery Edit” features a tight edit of the latter’s jewelry offerings on the former’s website, promoting it to Farfetch’s global base of clients through a sleek editorial campaign that debuted Tuesday on FarFetch.com.

Comme des Garçons designer Rei Kawakubo and her husband Adrian Joffe founded DSM, which now has stores in London, Tokyo, New York, Singapore, Beijing and, soon, Los Angeles. The retailer is known for its edgy assortment of luxury and streetwear items, with its jewelry buys on the pulse of what’s cool and different.

FarFetch’s digital campaign promoting the collaboration focuses on four designers carried at DSM: Sophie Bille Brahe, Charlotte Chesnais, Shihara and Raphaele Canot.

The other DSM designers available on Farfetch are Vanrycke, Hunrod, Sylvain Le Hen, Simone Rocha, Delfina Delettrez, Suzanne Kalan, Sophie Buhai, Castro Smith and Maison Dauphin, representing a mix of costume and fine brands.

Farfetch’s Chief Commercial and Sustainability Officer Giorgio Belloli said in a press release, “We are thrilled to be partnering with Dover Street Market to showcase its amazing jewelry selection on Farfetch.

“Dover Street Market has always been known for showcasing beautiful and individual pieces from incredible designers and craftspeople. Now, it’s a pleasure to offer our customers in 150 countries around the world the opportunity to explore and fall in love with this incredible selection of jewelry.”

Farfetch connects fashion retailers and shoppers by selling brick-and-mortar stores’ merchandise online. The company went public this September, raising $884 million.

Last May, it upped its focus on the jewelry and watch sector, selling jewelry from brands like De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co. and watches from Bell & Ross, Girard-Perregaux, TAG Heuer, Ulysse Nardin and Zenith on the site.

Dover Street Market Vice President Dick Bowden said: “We are pleased to partner with Farfetch to bring the Dover Street Market Jewelry Edit to a new audience and a global customer. The Farfetch concept is a unique platform that pushes innovation in retail, and we look forward to a close and symbiotic relationship bringing exclusive and i