PodcastsJan 12, 2026
The latest poscasttest
TrendsApr 25, 2018
Anna Sheffield Tells Serpent Story with New Collection
The designer known for her ethereal and edgy bridal styles has rolled out a new everyday wear collection with widespread appeal for spring.
In her latest collection, Anna Sheffield has lent her dark, romantic design philosophy to a range of wearable jewels featuring a snake motif.
New York—Anna Sheffield might be best known for ethereal and edgy bridal designs, but for fall 2018 the designer had something more wearable in mind.
The new Serpent collection expands upon the motif that Sheffield has often referenced in the past. The range is consistent with Sheffield’s dark romantic sensibility but slightly pared down and more wearable.
The collection also represents one of the designer’s most accessibly priced; a sterling silver and champagne diamond Serpent band starts at $450 and the majority of the offerings in 14-karat gold and diamonds fall at $1,500 or below.
The most expensive of the new pieces is a suite of three stacking rings in 14-karat yellow gold, 18-karat yellow gold, rhodium, white, gray and black diamonds that sell for $5,125.
Sheffield said she wears a similar serpent ring stack daily, but the new style she is most excited about is the serpent hoop.
“There's something charm-like about it while being quite modern,” she said.
The Serpent collection is live on AnnaSheffield.com and will hit Sheffield’s retailers throughout the spring.
While much of Anna Sheffield’s Serpent collection retails for $1,500 or less, some diamond- and gemstone-heavy stacks sell for more, like this Victorian Serpent Suite in 14-karat yellow gold, adorned with emeralds and diamonds.
Anna Sheffield’s Diamond Dusted Serpent Necklace in 14-karat rose gold with white diamonds ($1,500)
Diamond Dusted Coiled Serpent Ear Climber in 14-karat yellow gold and white diamonds ($875). The only-gold version goes for $695.
Serpent Band in 14-karat yellow gold with white diamonds ($850)
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
