Featherstone Fine Jewelry Goes Retail at Bergdorf Goodman

New York--Behind an unassuming, unmarked door in Tribeca, Deirdre Featherstone and her team design and produce high-end jewelry pieces available to a select group.

Up to now, the jewelry from that atelier has been created for private clients by invitation or referral only.

Now the award-winning designer is taking a step in a different direction, choosing an iconic retailer to feature the public launch of her jewelry collection--Bergdorf Goodman.

The store’s jewelry salon provides the perfect place to bridge the inclusivity of bringing the jewelry to more people, while also giving a private client experience, the brand said.

“We have always been dedicated to building relationships” said Featherstone. “The enthusiasm of the Bergdorf’s fine jewelry team is core to our decision. The ability to provide our unique design and gemstone concept fits into the recent expansion of the Bergdorf’s Jewelry Salon and provides them with an exclusive, interactive collection not found anywhere else at retail.”

The designer also said she never intended to be in a retail space, noting that the opportunity at Bergdorf Goodman was entirely organic.

Her line will be featured at the store today through April 4.

Known for her use of rare colored gemstones and an appreciation for platinum, Featherstone has been designing and producing jewelry in New York City since 1985.

She creates pieces with convertibility, using a series of hidden hooks and loops that allow the jewelry pieces to be worn alone or combined with others so that each wearer can create their own story.

The collection for Bergdorf Goodman is for “the lady who is a little more of a risk taker and has command of her own style,” Featherstone said, adding that they have created a number of new pieces that will debut for the occasion.

“This collection is an extension of the concept that has evolved over the last 20 years. It is filled with vibrant color gemstones suspended in platinum and 18-karat gold and can be tailored by the client herself, depending on her desires.”

Because the jewelry components are interchangeable, individual pieces start around $3,500 at retail, and an average combination pair of earrings retails between $15,000 and $50,000, though pieces also can go above $100,000 depending on the variations.