test
Victoria’s Not-So-Secret $3M Bra is Out
The “Bright Night” Fantasy Bra, designed by Eddie Borgo, is adorned with more than 450 carats of hand-set diamonds and emeralds in 18-karat gold.

New York--Just in time for its annual fashion show, Victoria’s Secret has revealed the design of its latest Fantasy Bra.
Valued at $3 million, the 2016 “Bright Night” Fantasy Bra is adorned with more than 9,000 gems, hand-set with diamonds and emeralds in 18-karat gold on a custom Beautiful by Victoria’s Secret bra.
The company said it took more than 700 hours to create the brassiere, which has more than 450 carats of gemstones.
Eddie Borgo designed the bra, which was crafted with jewels from AW Mouzannar.
The company also announced that Victoria’s Secret Angel Jasmine Tookes will wear the Fantasy Bra on the runway in the “Bright Night Angel” section of the 2016 Fashion Show, set to air Monday, Dec. 5 on CBS. This is the first time Tookes has been tapped to wear the blinged-out bra.
Last year’s bra, created in collaboration with jeweler Mouawad, was valued at $2 million, featuring more than 6,500 gemstones including diamonds, blue topaz, yellow sapphires and pink quartz, all set in 18-karat gold. Model Lily Aldridge wore it.
Other models who have donned the Fantasy Bra in past years include Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Tyra Banks, Gisele Bündchen, Heidi Klum and Claudia Schiffer.
The Latest

A monthly podcast series for jewelry professionals


From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

The ads celebrate the mall culture of the ‘80s and ‘90s.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.








































