PodcastsJan 12, 2026
The latest poscasttest
TrendsSep 06, 2016
Stella & Dot Gets Into Fine Jewelry
The social selling company aims to fill a void it sees in the market when it launches Covet by Stella & Dot this week, featuring six necklace styles that retail for less than $300.
This pave diamond initial necklace in 14-karat gold is priced at $298.
New York--Stella & Dot, the company known for its team of sellers who hold trunk shows and jewelry parties, is moving its jewelry business upscale a bit.
The social selling company, started by Jessica Herrin a little more than a decade ago, was designed to offer flexible entrepreneurship for women, allowing them to sell jewelry and other accessories on their own time.
Now Stella & Dot is getting into fine jewelry, aiming to fill what it sees as a void in the affordable luxury market with retail price points below $300 in the United States.
Covet by Stella & Dot, which took two years of development, features six necklace designs made in 14-karat gold with white and black diamonds described by the company as “conflict-free.”
The styles include dainty, stackable designs like an arrow, a cross and initial pendants, created for the consumer “looking for a valued keepsake,” according to a Stella & Dot spokesperson.
Each comes with a custom-developed chain produced in the U.S. that can be worn at four different lengths (15-inch through 18-inch).
The Covet line also includes high-end handbags and wallets priced between $118 and $248.
Covet by Stella & Dot has been available for pre-order through its network of personal sellers since mid-August and will launch online Thursday.
The company did not give National Jeweler details on how they planned to expand the collection, only indicating that, as its first foray into luxury jewelry, they “are excited to see how the line will grow and evolve.”
The diamond pave “Intention” necklace in 14-karat yellow gold ($298)
The “Abundance” necklace with 14-karat yellow gold and black diamonds ($298)
Another diamond pave initial necklace, this one in 14-karat white gold ($298)
The “Intention” necklace in 14-karat white gold ($298)
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
