PodcastsJan 12, 2026
The latest poscasttest
TrendsJul 08, 2016
Graziela Gems, Actress Nikki Reed Partner on Jewelry Line
Sixty percent of the retail purchase price of the 24-piece collection will be donated to the Ian Somerhalder Foundation.
Graziela Kaufman of Graziela Gems and actress Nikki Reed, pictured here, have designed a jewelry line to benefit the Ian Somerhalder Foundation.
Los Angeles--Graziela Gems’ designer Graziela Kaufman found a soul sister in actress Nikki Reed.
The two have partnered on a 24-piece collection, the proceeds of which will benefit the Ian Somerhalder Foundation.
“Working with Nikki was almost like looking at myself in the mirror and pouring my heart out into every sketch and every detail going into the pieces,” Kaufman. “Nikki and I have the same love, passion and compassion towards all living creatures. Our friendship and determination to make this world a better place drove the designs on this collection.”
Kaufman and Reed met when the designer’s publicist sent Reed a pair of earrings, which she highlighted in an Instagram post.
Then, after a fortuitous meeting between Kaufman and Reed’s stylist, Lindsey Dupuis Bledsoe, Kaufman and Reed were introduced and immediately hit it off over a shared love of animal and environment-related causes.
They decided to create a collection in which 60 percent of the retail purhcase price would be donated to the namesake foundation run by Reed’s husband, the Ian Somerhalder Foundation.
“This collection represents so much of the natural beauty seen in the earth and animals alike,” said Kaufman. “The [Ian Somerhalder Foundation] collection is organic, raw and real. Nikki shared her love of elephants and rhinos and also her and Ian's favorite gemstones, which are seen throughout the whole collection. Every piece has a story to tell, has heart, has soul and ultimately has hope.”
According to its website, the Foundation “aims to empower, educate and collaborate with people and projects to positively impact the planet and its creatures.”
The Graziela for ISF collection starts at $59 retail and is available online at GrazielaGems.com.
The Graziela for ISF collection starts at $59 retail.
“This collection represents so much of the natural beauty seen in the earth and animals alike,” Kaufman said.
A pair of earrings from the collection
A necklace from the collection
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
