PodcastsJan 12, 2026
The latest poscasttest
TrendsJul 01, 2016
Sabine Getty Debuts New Campaign Images, Opens Showroom
The larger-than-life jewelry designer marked the opening of her London showroom with a campy set of campaign images.
Sabine Getty, the larger-than-life jewelry designer, celebrated the opening of her London showroom with a campy set of campaign images.
London--It isn’t in Sabine Getty’s nature to do anything halfway.
Case in point: the designer’s extravagant wedding to Joseph Getty last summer (which prompted her to change the name of her jewelry line from Sabine G., for her maiden name Ghanem, to Sabine Getty), in which the bride hosted an extravagant Marie Antoinette-themed pre-wedding bash and walked down the aisle in custom haute couture Schiaparelli with a hooded cloak by Lesage.
So it comes as little surprise that the designer would market her latest collection, called “Memphis” for the Italian design movement that inspired it, with not one but two campaigns.
The Memphis collection debuted during Paris Haute Couture week in January.
The initial set of campaign images that accompanied it saw Sabine sporting the collection, her signature long nails painted with an array of different solid colors, which was quickly copied by other brands on Instagram. A diverse cast of characters helped Sabine model her jewelry. The highlight was a young girl who sported a large choker as a crown.
The new campaign imagery, out this week, is titled Memphis Episode 2.
Edgardo Osorio of Aquazzura
Langley Fox Hemingway
Sabine Getty
Carolina Santo Domingo
Aileen Getty
Sabine Getty
Dimitri Dimitrov
Langley Fox Hemingway
Sabine Getty and Dimitri Dimitrov
As with the first campaign, Sabine collaborated with photographer Oliver Hadlee Pearch.
Episode 2 mixes Memphis design with campy Beverly Hills style. Emilie Kareh styled the campaign, in which Sabine is dressed as if she has raided the closet of Phyllis Nefler, Shelley Long’s character from the 1980s classic Troop Beverly Hills.
Model Langley Fox Hemingway, Aquazzura designer Edgardo Osorio, philanthropist Aileen Getty, handbag designer Carolina Santo Domingo and manager of the Sunset Tower Hotel Dimitri Dimitrov also star in the campaign, which has a Wes Anderson-does-L.A.-in-the-80s feel.
The campaign release coincides with the opening of Sabine’s new London showroom in Berkeley Square, which the designer fêted on Tuesday with a bevy of socialites in attendance.
With something always up her sleeve, we’re definitely staying tuned for Sabine’s next episode.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
