Tina Craig, Nouvel Heritage Team Up for Capsule Collection

New York--One accessory titan is teaming up with an ambitious young jewelry designer.

Tina Craig, the CEO and co-founder behind Snob Global Media and designer of Snob Essentials handbags, has partnered with Camille Parruitte, the designer of customizable fine jewelry brand Nouvel Heritage, on an 11-piece capsule collection to hit stores in September, geared toward holiday and resort.

Parruitte launched Nouvel Heritage last year while studying business in college. The French designer is a second-generation jeweler and learned her craft in her family’s workshop on Rue de la Paix in Paris.

Now, the workshop produces Nouvel Heritage by hand, focusing on traditional craftsmanship and Parruitte’s modern ideas about design.



Among them is a focus on modular jewelry, in particular a “soc pin,” named for pins worn by socialites in the 1920s and which Parruitte has designed to be worn in multiple ways: as an earring, a brooch or looped through a necklace or choker as a pendant.

Modular or convertible jewelry design, in which a single piece of jewelry can be worn multiple ways, is a long-standing element of jewelry design that is experiencing a resurgence.

The Tina Craig x Nouvel Heritage collection features three soc pins, as well as an assortment of pieces that can be paired with the pins or worn on their own: a bracelet, necklaces, body chain, chokers, plus a signet ring.

The capsule collection is made predominantly in 18-karat gold with white diamonds, with a couple of 18-karat gold and velvet chokers for good measure. The three pins incorporate color with pink tourmaline and blue sapphires.

Craig brought influences of Art Deco, fringe and emojis to the table when working with Nouvel Heritage’s design team. The collection’s signet ring was inspired by Craig’s emoji of choice, the “sparkle.”

“It was important to me that this collection reflect our shared vision,” said Craig. “It’s the perfect combination of old-world French artisanal craftsmanship and modern digital-world energy. These are quality pieces--future heirlooms with whimsy and a sense of humor. The emoji signet and medallions, which can be worn as an earring, pendant, or charm, they especially reflect the new luxury aesthetic.”

Retail prices range from $1,500 for an 18-karat gold and velvet choker to $9,500 for the “Sparkles” 18-karat yellow gold and white diamond body chain.

The collection has been picked up by Bergdorf Goodman, Neiman Marcus, Forty Five Ten, The Webster, Ylang 23 and Fivestory, and