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Platinum Spotlight: LX
The idea behind Laurence Bruyninckx’s bridal jewelry is to keep customers coming back for years to come.
PHOTO From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
PHOTO The designer Laurence Bruyninckx
PHOTO From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
PHOTO This mixed metal piece from the Embrace collection consists of four rings. The 18-karat yellow gold “Athena” semi-mount ($1,470, center stone not included) can be set with a diamond of any cut or size. The 18-karat yellow gold “Orthosie” band with tapered baguettes ($2,500) slides in the middle and two “Clementia” channel-set platinum eternity bands complete the look ($5,150 each).
PHOTO From the Enthrall collection, this piece is comprised of three rings. The center is the “Strenua”--named for the goddess of the new year--ring set with a marquise-shaped diamond ($4,410 retail in platinum, center stone not included.) On each side of the Strenua is a “Feronia” micro-pavé ring guard set with two marquises ($4,420 in platinum.)
PHOTO Also from the Entrall collection, this piece is five separate rings. In the center is the “Terra,” a micro-pave halo designed to hold a round diamond ($3,830 retail in platinum, center stone not included). On either side of the Terra is an Orthosie stacking guard with tapered baguettes ($3,900 in platinum) while the look is completed with two Pax micro-pavé eternity bands ($2,990 in platinum).
PHOTO The logo for LX, the brand created by Belgian designer Laurence Bruyninckx (pronounced BROO-nicks)
PHOTO This design also is five separate rings. From the top: the "Feronia" ring guard set with two marquises ($4,420 in platinum), the “Salacia” ring guard with three rows of pave and two pear-shaped side stones ($6,360 in platinum), the “Juturna” halo pavé solitaire set with a pear-shaped diamond ($3,770 in platinum, center stone not included), a "Pax" eternity band and another Feronia ring guard.
PHOTO This piece is comprised of two rings from the Enrapture collection. The “Juventas” (left) contains a 0.36-carat marquise-shaped diamond surrounded by a halo of pave ($8,690 in platinum including center stone). The ring on the right is the “Acheolis,” set with a 0.39-carat marquise-shaped diamond ($6,980 in platinum including center stone).
PHOTO A shot from the advertising campaign for new bridal brand LX
The idea behind Laurence Bruyninckx’s bridal jewelry is to keep customers coming back for years to come.
The Antwerp-based newcomer is the creator of LX, a line of bridal jewelry divided into four collections: Embrace, Enthrall, Entwine and Enrapture.
All inspired by the joining of two people, the rings evolve as a couple’s relationship grows over time. Customers can start with a simple solitaire and build upon it, adding diamond-set ring guards and pavé eternity bands to mark life’s milestones, such as the birth of children or significant anniversaries.
All of the rings designed by Bruyninckx (pronounced BROO-nicks) are available in platinum as well as 18-karat rose, white or yellow gold.
The diamonds are, at minimum, F or G color, VS2 clarity, and the collection is distributed by Chicago-based IGC Brand Services, a division of Belgian diamond company IGC Group, a De Beers sightholder. IGC Brand Services donates a portion of all sales to Washington-based Global Giving, an organization that funds high-impact social and environmental programs in the developing world.
For more information, visit Bruyninckx’s website, LX-Antwerp.com, or contact Helen Shelton at Finn Partners, helen.shelton@finnpartners.com or 212-593-6443.
Click through this slideshow to see LX’s designs. Prices given are retail prices for the rings in platinum. Unless otherwise noted, the prices given do not include the center stone as sizes can vary depending on the customers’ desire.
From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
This mixed metal piece from the Embrace collection consists of four rings. The 18-karat yellow gold “Athena” semi-mount ($1,470, center stone not included) can be set with a diamond of any cut or size. The 18-karat yellow gold “Orthosie” band with tapered baguettes ($2,500) slides in the middle and two “Clementia” channel-set platinum eternity bands complete the look ($5,150 each).
The designer Laurence Bruyninckx
From the Enthrall collection, this piece is comprised of three rings. The center is the “Strenua”--named for the goddess of the new year--ring set with a marquise-shaped diamond ($4,410 retail in platinum, center stone not included.) On each side of the Strenua is a “Feronia” micro-pavé ring guard set with two marquises ($4,420 in platinum.)
Also from the Entrall collection, this piece is five separate rings. In the center is the “Terra,” a micro-pave halo designed to hold a round diamond ($3,830 retail in platinum, center stone not included). On either side of the Terra is an Orthosie stacking guard with tapered baguettes ($3,900 in platinum) while the look is completed with two Pax micro-pavé eternity bands ($2,990 in platinum).
The logo for LX, the brand created by Belgian designer Laurence Bruyninckx (pronounced BROO-nicks)
This design also is five separate rings. From the top: the "Feronia" ring guard set with two marquises ($4,420 in platinum), the “Salacia” ring guard with three rows of pave and two pear-shaped side stones ($6,360 in platinum), the “Juturna” halo pavé solitaire set with a pear-shaped diamond ($3,770 in platinum, center stone not included), a "Pax" eternity band and another Feronia ring guard.
This piece is comprised of two rings from the Enrapture collection. The “Juventas” (left) contains a 0.36-carat marquise-shaped diamond surrounded by a halo of pave ($8,690 in platinum including center stone). The ring on the right is the “Acheolis,” set with a 0.39-carat marquise-shaped diamond ($6,980 in platinum including center stone).
A shot from the advertising campaign for new bridal brand LX
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