PodcastsJan 12, 2026
The latest poscasttest
TrendsAug 10, 2016
Pandora relocating regional HQ to Charm City
Pandora is moving its regional headquarters for the Americas from Columbia to Baltimore, where it will occupy five of the 24 floors of a high rise on a major throughway in the city.
The jewelry company best known for its charm bracelets will now be one of Charm City’s largest employers, housing more than 600 workers in an 87,862-square-foot space.
“We were committed to finding a location that could support the company’s growth over the next 10 years … we are thrilled to have settled on 250 West Pratt St., which is highly visible, easily accessible from all major interstates and provides us with an opportunity to have a branded presence in the heart of Charm City,” Pandora Americas President Scott Burger said.
Pandora is slated to move to Pratt Street late in the first quarter of 2015. Its operations functions will remain at its current headquarters in Columbia, where it has been located for more than nine years.
The company’s lease on the new office space includes signage, which will be branded at the top of the building on two sides of the property with Pandora’s logo. It also will be backlit, glowing in purple during football season and orange during baseball season to show support for the Baltimore Ravens and the Baltimore Orioles, respectively.
In addition, Pandora recently launched a new line of charms, Destination.
There are 21 sterling silver charms in the collection, each engraved with a design that symbolizes a different location. Destinations featured in the jewelry include Mexico, Hollywood, San Francisco, the Bahamas and New York City.
The charms start at $60.
“These charms allow women to have a stylish representation of places they will never forget or have always dreamed of visiting,” said Keshia Holland, director of public relations and online for Pandora Americas.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
