Chamilia readies for spring with brand new charms

Cranston, R.I.--Chamilia, the Swarovski Group brand that offers personalized jewelry, will release four new collections at the beginning of the year in addition to a number of new spring-inspired pieces.

The “Music: The Language of the Soul,” “Love Everlasting,” “Sound Waves,” and “Splendor” collections each feature charms that can be mixed and matches to personalize the brand’s sterling silver bracelets, necklaces, and leather wraps.

They will be available beginning Jan. 15, sold at the brand’s more than 2,000 retail partners across the world as well as on the Chamilia website.

The new Music: The Language of the Soul collection is a “playful tribute” to music’s power to inspire, the company said, and includes 10 charms including a crystal-studded microphone, lyrical banner charms, and a record player with Swarovski crystals. They range in price from $35 to $65.

The Love Everlasting collection features 11 new charms communicating love in ways “both whimsical and classic,” like a love potion locket and candy heart, ranging in price from $35 to $65.

Chamilia also is introducing a limited edition Love Everlasting gift set for Valentine’s Day featuring three sterling silver charms with rose gold plating and Swarovski crystals on a new “Heart Drop” bangle for $199.

The Sound Wave charm group, meanwhile, includes three new beads crafted with Italian Murano Glass and a wave pattern to represent the sounds of music. Ring of Fire, Raspberry Beret, and Tequila Sunrise retail for $35.

The brand also is releasing two new colors in its Splendor charm category--a metallic rose gold Swarovski crystal and a metallic light gold Swarovski crystal--added to the line due to the increased consumer demand for the metals. These charms retail for $70.

Currently there are more than 400 total exclusive charms available from the Chamilia brand. 

The line is made from sterling silver or 14-karat gold and features Genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass.

“When it comes to personalized jewelry, a woman wants to be reminded of what she is passionate about. Our challenge is to create items that help her do that,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “Our spring collections reflect some of the emotional aspects of her life in a modern way. As per our new tagline, we are encouraging women to ‘Live With All Your Heart.’”