PodcastsJan 12, 2026
The latest poscasttest
TrendsAug 10, 2016
Yurman reunites with Kate Moss for fall campaign
Model Kate Moss has returned as the face of David Yurman, and will appear in the brand’s “Enduring Style” advertising campaign that will appear in print and online outlets around the world this fall.
Moss first began working for Yurman in 2004, a partnership that came to a halt in 2011 after she shot ads for Parisian brand Fred that Yurman called “embarrassingly similar” to his own.
Brazilian model Gisele Bündchen was the face of the brand’s fall 2012 campaign, with the brand noting they choose Bündchen for her “embodiment of natural beauty and style.”
Last year, Yurman tapped Sports Illustrated swimsuit model and actress Kate Upton for its “Beauty in Contrast” campaign, which also featured French model Anais Mali, Dree Hemingway (great-granddaughter of famed writer Ernest Hemingway) and Romanian model Catrinel Marlon.
RELATED CONTENT: Kate Upton among faces of new Yurman campaign
Despite the allegedly not-so-amicable past split, the brand said the 2014 campaign with Moss “celebrates the 10-year collaboration between the supermodel, the photographer (Peter Lindbergh) and David Yurman.”
The campaign will feature black-and-white images of Moss shot from 2004 to today, wearing pieces from Yurman’s Cable Buckle, Hampton Cable and Venetian Quatrefoil collections, as well as jewelry from the recently launched Starburst and Petite Pavé lines.
“In combining past and present, the brand illustrates its timeless sophistication and ageless elegance,” David Yurman said.
Editors' Picks
Sponsored by
More on Trends
The Latest
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
