Collections

Watch News: TAG introduces sailing smartwatch

CollectionsApr 29, 2016

Watch News: TAG introduces sailing smartwatch

TAG Heuer has created what it is calling the first Swiss sports “smartwatch,” made for the crew of Oracle Team USA to wear when competing in the 34th America’s Cup.


TAG President and CEO Stephane Linder said the smartwatch the brand created for the sailing team Oracle Team USA “represents the next generation of competitive sport technology.”
New York--TAG Heuer has created what it is calling the first Swiss sports “smartwatch,” made for the crew of Oracle Team USA to wear when competing in the 34th America’s Cup.

The special versions of the Aquaracer 500M Calibre 72 Countdown chronograph TAG Heuer created are customized for the tasks of each specific sailor and wirelessly link to the boat’s onboard computers to give the crew access to race condition data in real time. The high-contrast LED screen displays constantly updated information on how the boat and its sails are behaving, relaying data such as boat speed, foil balance, sail pressure and true wind speed, direction and angle.

The 51 mm watch, which TAG Heuer said is also the first smartwatch created for competitive sailing, has a leather strap and utilizes the brand’s patented “splashproof” technology, first used for TAG Heuer eyewear.

TAG Heuer made only 50 of these special Aquaracer 72 watches and none are available commercially.
The brand does make a number of limited-edition watches that pay homage to the Oracle team, including a limited-edition, but less sophisticated, version of the Aquaracer 72, an Aquaracer 500M Calibre 16 Chronograph and an Aquaracer 500M Calibre 5.

So-called smartwatches made headlines earlier this month when Samsung beat Apple in the race to produce an ultra-modern watch that works with today’s cell phones. The Samsung Gear debuted on Sept. 4 and operates in tandem with the Galaxy Note 3 smartphone.

Tudor calls it a comeback
High-end Swiss watch brand Tudor marked its return to the American market with a party held Sept. 12, the final night of New York Fashion Week, at the IAC Building in Manhattan.

Created in 1926, the brand name Tudor was registered for Hans Wilsdorf, the co-founder of Rolex. The brand relaunched in 2007, and, along with Rolex, comprises the portfolio owned by the Hans Wilsdorf Foundation.

Those in attendance at the event included stage and screen actor Alan Cumming and New York Mets pitcher Matt Harvey.

Tudor unveiled a specially branded Audi R8 commemorating the just-announced Tudor United SportsCar Championship sanctioned by the International Motor Sports Association. Also on display were two Ducati Diavel Carbon motorcycles, showcased with the brand’s Fastrider Black Shield collection.

Tudor makes
both men’s and women’s watches. The brand’s models, inspired by motorsports since the 1970s, include the Heritage Chrono Blue, Heritage Black Bay and Pelagos.

For Breitling and Bentley, it’s Beckham
Soccer star David Beckham, who was announced as a brand ambassador for Breitling in 2006, is now also the face of Breitling for Bentley and is starring in a new advertising campaign for the line.

American photographer Anthony Mandler shot the advertisement, the making of which is pictured below, featuring the British soccer star in the California desert. The brand said the “dark, original and striking” portrait is supposed to reflect the spirit of Breitling for Bentley.

Breitling started making Bentley-branded chronographs in 2003.

Jewelry co. debuts Swiss watch collection
Alor International Ltd., the jewelry company founded by the Zemer family in 1979, recently launched Alor Swiss Watches. The brand has six collections on tap for fall/winter 2013.

They are: 1979, Alor, Cavo, Valenti, Forte and EliteSub. While several of the styles can be worn by both genders, the brand’s emphasis is on creating timepieces for women.

Price points range from $695 to $4,000, and the watches will be available for retail sale nationwide in mid-October.

“It’s about time, It’s about me,” is the brand’s tagline and its fall advertising campaign includes national TV commercials and full-page ads in Harper’s Bazaar, Marie Claire and Niche Media publications. In addition, Alor is the official sponsor of the Los Angeles Confidential 2013 Emmy party.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Hill & Co. logo
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is Out

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy