GIA Adds Gemstone Material to Retailer Support Program

Carlsbad, Calif.—The Gemological Institute of America has released an enhanced collection of colored stone materials accessible to retailers participating in its Retailer Support Program.

Designed to help retail jewelers tell the story of gemstones to their customers, the materials include brochures, counter displays and a birthstone flipchart.

New ruby and sapphire brochures, along with existing materials on emeralds and pearls, provide information for consumers about color, clarity characteristics, sources, and treatments.

All brochures are available from the program website as downloadable PDFs and printed handouts.

There are also gemstone counter displays, available in acrylic or cardboard, which note that the participating retailer carries gems with GIA reports.

Meanwhile, a new flipchart celebrates each month’s birthstone with detailed information about the gemstone’s color, geographic sources and mineral specifics.

The flipchart currently is included as a free gift with each paid order through the Retailer Support Site, and global shipping is also included at no cost with all orders made through May 10 (these special promotion rules apply).

“GIA provides retail jewelers with tools and resources backed by GIA’s decades of research and experience to help them educate consumers about diamonds, colored stones and pearls and the value of knowing what they are buying through a GIA report,” said Tali Nay, manager of the GIA Retailer Support Program. “These new tools will help retailers match their point-of-sale tools with their individual inventories and businesses.”

In addition to point-of-sale tools, the Retailer Support Program offers free videos, images, logos and interactive downloads for use in advertising as well as on retailers’ websites and social media channels.

It also offers a number of staff training modules to help retailers educate employees on topics like the 4Cs of diamond quality and GIA laboratory reports.

Participants can also register for the Retailer Lookup—a free service that helps consumers find retail stores—by visiting the GIA website.

For more information about the Retailer Support Program visit Retailer.GIA.edu or contact retailersupport@gia.edu.