PodcastsJan 12, 2026
The latest poscasttest
SourcingJun 09, 2017
Royal Asscher Launches Loose Diamond Program
It gives independent jewelers the opportunity to buy loose Royal Asscher Brilliant Cut and Royal Asscher Cut stones.
Royal Asscher’s new diamond program allows independents to buy loose Royal Asscher Brilliant Cut and Royal Asscher Cut stones in a package.
Las Vegas--At the JCK Las Vegas show, Royal Asscher diamonds and Treliss Worldwide launched a new loose diamond program for independent retailers.
This is the first time the renowned diamond company has offered loose stones to independent retailers.
The program currently includes the Royal Asscher Cut and the Royal Asscher Brilliant Cut, but will continue to expand, sixth generation diamantaire Lita Asscher told National Jeweler. They will add the Royal Asscher Cushion to it soon.
Retailers can buy in with a minimum of six stones and can choose what those are; diamonds start at 0.75 carats and go up from there.
She added that the buy-in includes a display and the Royal Asscher authenticity certificate.
Asscher said the decision to launch the program came after exceptional sales of the company’s patented cuts.
Retailers also were telling the company that though they loved Royal Asscher’s diamonds, they already had a lot of mountings. And, since so many customers come in wanting to design their own rings, jewelers wanted the option to buy more loose diamonds instead of already mounted stones.
“Research tells us that there is a surge of interest in patented diamond cuts, combined with an upward trend towards branded jewelry purchases, to fill the desires of customers in search of quality and special factor,” Lita Asscher said.
The partnership between Royal Asscher and Treliss Worldwide started in early 2015, allowing the former to streamline sourcing, merchandising, distribution and marketing.
At the show, Royal Asscher also launched its DNA collection, which includes a nod to all of the royal jewels it has played a role in creating by referencing in each piece details that can be found in crowns and tiaras.
The line ranges in price from $975 to $22,500 at retail.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
