PodcastsJan 12, 2026
The latest poscasttest
Policies & IssuesSep 19, 2019
Watch: A 3-Minute Lesson on Lab-Grown Diamond Lingo
The Jewelers Vigilance Committee breaks down how retailers should, and shouldn’t, talk about man-made diamonds in a new, short video.
New York—Confused about the terminology that can be used for a lab-grown diamond versus a natural one? If you have 3 1/2 minutes, the Jewelers Vigilance Committee can help.
JVC just posted a short video on its website in which CEO and General Counsel Tiffany Stevens breaks down the correct disclosure terminology for lab-grown diamonds and associated “eco-friendly” claims.
The release of the video follows the Federal Trade Commission’s revision of the Jewelry Guides, its first in 22 years. The new guides, which cover the terminology that can be used in advertising gems and jewelry, dropped last summer.
Since then, Stevens and her fellow attorneys at JVC have been traveling the country talking about what the new rules mean in PowerPoint presentations at various jewelry trade shows and conferences as well as sharing them via webinars.
JVC was also instrumental in calling the FTC’s attention to potentially deceptive advertising by some companies selling lab-grown diamonds and diamond simulants, which resulted in the commission sending out warning letters to eight companies earlier this year.
A few of the points Stevens hit on in the short video include the following.
1. The word “diamond” alone always means a natural diamond.
2. When selling lab-grown diamonds, retailers must use a descriptor that makes it clear the diamond was made by man. Three FTC-approved descriptors are: laboratory grown, laboratory created and [manufacturer name] created.
3. All environmental claims, such as stating that a product is “carbon neutral,” must be substantiated.
WATCH: JVC’s ‘How to Advertise Jewelry’
In addition to changes to lab-grown diamond terminology, the FTC’s revision of the Jewelry Guides included changes to the sections on metals, pearls and more.
JVC Senior Counsel Sara Yood joined Stevens at AGS Conclave earlier this year to outline some of these changes.
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
