PodcastsJan 12, 2026
The latest poscasttest
MajorsDec 09, 2020
WJA Will Market to Self-Purchasers Again This March
The organization created “March Is Me Month” last year at the advice of its executive leadership forum.
WJA created consumer campaign “March Is Me Month” last year at the advice of its executive leadership forum. It’s happening again in 2021.
New York—For the second year, the Women’s Jewelry Association will launch a campaign geared toward fine jewelry buyers purchasing items for themselves.
WJA will make available to its members “March is Me Month” marketing materials, which include signage for use in email, social media and to incorporate into websites and in-case displays.
Assets are available this month so companies can plan ahead, and they’re being offered to all WJA members, not just corporate members.
“We had so many requests from the general membership to use the marketing assets during our first year, as they recognized the value of the campaign,” said WJA Executive Director Jennifer Markas in a statement.
“As a result, all materials are available for 2021 to individual members at a minimal fee.”
Corporate members will receive the assets for free.
Created last year, March is Me Month aligns with International Women’s Day on March 8 but is promoted all month long.
WJA’s Women’s Executive Leadership Forum, a group of female executives in the jewelry, gem and watch industries, came up with the campaign idea, launching it in March 2020.
WJA members are encouraged to incorporate their own product and company logos into the marketing materials, and to use the hashtags #MarchIsMeMonth #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation.
The association will also promote the campaign, created by Richline Group, a wholly owned subsidiary of Berkshire Hathaway, nationally.
WJA President Jacqueline Cassaway said: “Our campaign is all about women giving themselves permission to purchase jewelry for themselves—they deserve it!”
Access materials now, or learn about joining WJA, on the organization’s website.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
