PodcastsJan 12, 2026
The latest poscasttest
MajorsOct 02, 2020
Amazon to Hold Prime Day in October
Amazon is offering customers a $10 credit to use on Prime Day when they spend $10 at select small businesses.
Prime Day will be Oct. 13-14 after being postponed from its usual July date.
Seattle—Amazon will hold Prime Day later this month after postponing its annual sale due to the COVID-19 pandemic.
The two-day online shopping event will be held Oct. 13-14, pushed back from its usual July timeframe.
Last year, Prime Day sales marked the largest shopping event in Amazon’s history, posting more sales than the previous Black Friday and Cyber Monday combined.
Amazon doesn’t disclose sales figures, but it sold more than 175 million items and was forecast to rake in sales of $6.1 billion.
The retail giant has incorporated a small business promotion into this year’s event.
From now through Oct. 12, Amazon will offer Prime members a $10 credit to use on Prime Day when they spend $10 on items sold by select small businesses via Amazon.
Amazon said it will spend more than $100 million throughout the holiday season on promotional activities for small businesses, helping them bolster sales and reach new customers.
“This has been a challenging year for many small businesses, and selling in Amazon’s stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond,” said the company in a press release.
The company noted more than half of the items sold by Amazon are from third-party sellers, mostly small and medium-sized businesses.
The October date is “the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes,” said Jeff Wilke, Amazon CEO worldwide consumer.
A new campaign by The National Retail Federation, set to debut this month, is also encouraging shoppers to start early this year to avoid long lines and shipping delays.
The Prime Day sale will offer discounts on Amazon devices as well as deals on fashion, electronics, home goods, toys, appliances, and more.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
