test
Erin Limas Earns Borsheims Award
The jeweler gives the “Ike It” award annually to one employee who demonstrates excellent customer service, loyalty and dedication.

Omaha, Neb.—Borsheims has announced the winner of its annual “Ike It” Award.
The recipient is Chief Financial Officer Erin Limas, who has worked for Borsheims for more than three decades.
Borsheims employees nominate and select the winner of the Ike It Award, based on their excellent customer service, commitment, hard work, loyalty and dedication.
Limas began her career as an accountant at Borsheims in 1987, where she worked her way up the ranks, earning her CFO title in 1996.
She has served as a project leader on many company projects and implemented the store’s inventory tracking and selling system. She’s managed lease negotiations, major remodels and helped launch the first Borsheims website.
In a press release, the company said Limas “is known for her intensity, enthusiasm, insight, and humor and is always willing to pitch in wherever she is needed.”
President and CEO Karen Goracke added, “Erin’s undying passion, dedication, and loyalty to Borsheims combined with her knowledge and business acumen have helped to guide us.
“Erin is always looking to the future and makes sure the rest of us are, too. She exemplifies everything the Ike It Award stands for.”
The Ike It Award was created in 1992, the year following beloved employee Ike Friedman’s death.
The award represents Borsheims’ key values, including a willingness and enthusiasm to help others.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.









































