PodcastsJan 12, 2026
The latest poscasttest
MajorsJan 09, 2020
Tara Pearls to Nix Lower-Priced Pearl and Diamond Jewelry Line
The company will sell off its fashion-forward collection at steep discounts at upcoming jewelry trade shows.
These 18-karat white gold earrings with 12-13 mm Tahitian cultured pearls and 0.33 total carats of diamonds from Tara Pearls would typically retail for $2,740, but will be offered at a steep discount starting this month.
New York—Tara Pearls has announced it will eliminate its line of lower-priced, fashion-forward pearl and diamond jewelry.
Starting this month, the New York City Diamond District-based company will instead focus on finer pearls and producing high-end pearl jewelry.
CEO Sonny Sethi explained in a statement: “We will be focusing our strengths on finding the finest pearls on the planet, including conch, Melo, and South Seas, and continuing our classic Japanese Akoya line of pearls.”
Subsequently, Tara is selling off its more fashion-forward inventory, which includes pearl jewelry retailing between $1,500 and $5,000 on average, and diamond jewelry that reaches up to $20,000.
Interested parties are encouraged to schedule an appointment with Tara’s New York City showroom, or visit the company at the upcoming Centurion Jewelry Show, happening Jan. 29 to 31 in Phoenix, Arizona at the J.W. Marriott Desert Ridge Resort & Spa, or the AGTA GemFair Tucson, taking place Feb. 4-9 in Tucson, Arizona at the Tucson Convention Center.
“We hope to see you at either event to take advantage of this great opportunity,” Sethi said. “Come and make your selections early in the year, as they will not last long.”
The company said it is offering an extensive merchandise selection of both trendy and timeless items priced below cost.
Interested retailers can contact Tara by e-mailing sales@tarapearls.com, or calling 800-235-2790.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
