test
Demolition Damage Temporarily Halts Production at Strellman’s
The Minnesota-based jewelry manufacturer is at a standstill after a wall collapsed into its factory last week.

Virginia, Minn.—Production at jewelry manufacturer Strellman’s in Virginia, Minnesota has been temporarily halted after a construction accident sent pieces of a brick wall crashing through its roof.
The Northland Building, the former headquarters of St. Louis County government, was being demolished last week when a brick wall in an adjacent alley came crashing down, causing structural damage to several businesses on Chestnut Street, according to a local report.
Jim and Julianne Paulsen, owners of Strellman’s Dramatic Jewelry as well as retail store Rocks the Jewelers, reached out to National Jeweler Wednesday to share their story and update customers.
“We are very thankful that our employees were safe during this accident and that no one was injured from the neighboring business affected,” Julianne said in an email to National Jeweler.
The pair witnessed firsthand the wall crashing down onto the Strellman’s building, watching from their store next door as debris and bricks fell through the ceiling.
While reconstruction plans are in the works, the factory is at a standstill and current orders are expected to be delayed by a couple of weeks, Julianne said.
Rocks the Jewelers was spared any major damage, but the store’s holiday stock will be impacted as production is at a halt at Strellman’s.
The factory, covered in dust and debris, isn’t suitable for jewelry-making, explained Julianne. If the wax in the mold isn’t completely clean, the gold will become porous, which leads to pitting.
Founded in 1948, Strellman’s manufactures jewelry for more than 300 retailers throughout the United States.
The retailers have all been contacted, Julianne said, and were “very gracious and understanding.”
There is one retailer facing a hard deadline for a holiday festival, so Strellman’s is working to make sure the show goes on without a hitch.
The office is still open and taking calls, she said, and she encouraged jewelers to continue to place orders.
They are confident in the business’ ability to stand resilient in the face of a setback.
“We are grateful to the jewelry community’s support during this time. Knowing people care brings warmth to our hearts,” Julianne said.
Retailers with questions can contact Strellman’s by phone at 1-800-547-5114 or by email at Strellmans@gmail.com.
The Latest


A monthly podcast series for jewelry professionals

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Test Podcast With Video. New interview with Ada Lovelace.

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Retail sales associates can access the video series on mobile to refresh their selling skills.

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

The first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.








































