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MajorsMay 16, 2019
Brides Magazine Is Ditching Print, Going Digital Only
Condé Nast has sold the publication to DotDash, formerly About.com.
New York—In line with the overarching trend in magazine publishing, Brides will stop printing a physical magazine and become a digital-only publication.
DotDash, formerly About.com, has acquired the 85-year-old publication from Condé Nast, it announced Wednesday.
According to The New York Times, circulation for Brides’ print publication has fallen 4 percent over the last five years to roughly 300,000. A figure the Times cited from Alliance for Audited Media noted that single-copy sales were only roughly a third of what they were in 2014.
Dotdash’s portfolio include websites dedicated to topics like personal finances, health and wellness, home décor and beauty. Brides is the company’s first wedding-related website.
In a press release, Dotdash said that Brides will help it reach more millennial women.
CEO Neil Vogel said: “We’re excited to build on the historical excellence and incredible reputation of the Brides brand. Adding Brides to our portfolio of brands gives us a powerful platform to take on the wedding space and extends our ability to reach young women at key moments in their lives.”
Brides’ Executive Director Lisa Gooder will remain with the publication as it turns digital, acting as a general manager and continuing to oversee strategy and content. She joined Brides in 2011 and has more than 20 years of bridal industry experience.
“We are thrilled that Brides has been acquired by a strong digital content leader who will help continue to grow the brand’s unique voice and loyal audience,” she said. “I look forward to working with Neil and the Dotdash team. I’m excited to further expand and enhance Brides’ offerings and help more people celebrate this happy time in their lives.”
Brides’ final print issue will be its August/September 2019 edition for the U.S. and September/October 2019 edition for the U.K.
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