PodcastsJan 12, 2026
The latest poscasttest
MajorsJun 14, 2018
Royal Asscher Partners with Dutch Retailer to Open Store
It’s the Dutch diamond company’s first Amsterdam boutique.
Members of the Asscher family along with members of the Martens family, which owns Schaap en Citroen, fete the opening of the Royal Asscher store in Amsterdam with a ribbon cutting ceremony.
Amsterdam—Royal Asscher diamonds and jewelry are carried at retailers around the world, but its latest retail venture hits a little closer to home.
The Dutch family-owned company has opened its first Amsterdam boutique in the city’s premium shopping area, PC Hooftstraat 142, in partnership with jewelry and watch retailer Schaap en Citroen.
The boutique encompasses two floors displaying Royal Asscher diamond jewelry collections that feature the company’s signature patented Royal Asscher Cut and Royal Asscher Brilliant.
Earlier this month, Edward, Lita and Mike Asscher joined the Martens family, owners of Schaap en Citroen, for a ribbon-cutting ceremony to fete the store before it opened to the public.
“Royal Asscher has always played an important role in setting the Amsterdam diamond industry on the world stage,” Vice President Mike Asscher said. “We are proudly Dutch. It is another milestone in our 164-year history to be able to open a retail experience in Amsterdam, the original ‘City of Diamonds.’
“Over the last couple of years our collections have grown; being able to deliver our entire collection in our home market, where our roots are, is important to us as a family. We feel very privileged to have worked with Schaap en Citroen to create a space in Amsterdam where customers can immerse themselves in our legacy and interact with our collections in one beautiful location.”
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
