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MajorsJul 31, 2017
Tiffany’s Fall Campaign Insists ‘There’s Only One’
Reed Krakoff’s first ad campaign for the brand celebrates individuality and self-expression.
Actress, singer and model Zoë Kravitz is one of six people featured in Tiffany’s new “There’s Only One” campaign for the fall. The campaign was designed to emphasize individuality.
New York--As part of an ongoing effort to update its image, Tiffany & Co. has announced that its advertising campaign for the fall focuses on individuality and self-expression.
“There’s Only One” uses six people of varying professions--from actresses and models to a ballet dancer--chosen “for their singular style, personal strength and imaginative vision.” In the shots, they are styled with some of the jeweler’s most recognizable pieces.
For example, in one advertisement, actress Elle Fanning makes a statement by wearing multiple Tiffany keys. In another, David Hallberg, a principal dancer for the Bolshoi Ballet and America Ballet Theatre, wears a Tiffany Schlumberger Bird on a Rock clip.
The other celebrities in the campaign are actress, singer and model Zoë Kravitz; singer, songwriter and actress Janelle Monáe; supermodel and activist Cameron Russell; and musician Annie Clark, who is better known by her stage name, St. Vincent.
Fashion photographers Inez & Vinoodh captured the looks as well as the behind-the-scenes videos. The images will appear in print and video as well as on social media platforms with the hashtag #TheresOnlyOne.
The fall campaign is Tiffany’s first since accessory and fashion designer Reed Krakoff took over as the company’s chief artistic officer in January.
The retailer, which is looking to reverse its recent sales slump and reach a new generation of consumers, also has a new CEO coming on board; current Diesel head Alessandro Bogliolo is set to take over at Tiffany in October.
“Tiffany has always stood for the ideals of creativity, passion and optimism,” Krakoff said. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”
A post shared by Tiffany & Co. (@tiffanyandco) on Jul 26, 2017 at 11:36am PDT
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