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MajorsMar 23, 2017
Pandora’s New Ads Celebrate Women Who ‘Do’
Coinciding with the launch of its new spring/summer jewelry collection, the brand has launched a global campaign designed to inspire “a new strength and determination.”
Pandora’s new ads feature entrepreneur and reality star Mame Adjei as well as other women pursuing their passions and doing what they feel is worthwhile, the brand said.
Copenhagen, Denmark--Coinciding with the launch of its new spring/summer jewelry collection, Pandora Jewelry has launched a global ad campaign.
“Do” features colorful ads that depict lifestyles rather than just feature a product, focusing instead on inspiring women who embrace their uniqueness, passion and goals, the company said, “intended to unite like-minded women and create a symbol of being part of something ‘bigger.’”
Featuring entrepreneur and reality star Mame Adjei and other inspiring women, the campaign can be seen on multiple touch points, including print, broadcast and in-store displays.
The campaign will run throughout 2017.
“Pandora is a brand rooted in transparency, offering authenticity and dedication in our actions for bettering ourselves and others,” said Minna Philipson, senior vice president and chief marketing officer. “The Do campaign and our new collection celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us.”
This month, Pandora will officially open its new crafting facility in Lamphun, Thailand, a LEED-certified (Leadership in Energy & Environmental Design) and 100 percent green production facility.
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