PodcastsJan 12, 2026
The latest poscasttest
MajorsFeb 16, 2017
Shy Creation Not Self-Conscious About Nabbing Airtime
A ring from the diamond jewelry manufacturer was featured in a surprise Valentine’s Day proposal on the “Today” show this week.
This screenshot from the “Today” YouTube channel shows a close-up of the ring Shy Creation donated for an on-air Valentine’s Day proposal. It features a 1.03-carat emerald cut center flanked by two 0.30-carat Cadillac cuts.
New York--Shy Creation was anything but on Valentine’s Day, as a ring from the diamond jewelry manufacturer was spotted by the millions of viewers of NBC’s morning show, “Today.”
The show’s 9 o’clock hour--which on this particular day was hosted by weatherman Al Roker, anchor Sheinelle Jones and musician Harry Connick Jr. (who also now has a talk show on NBC)--featured a segment in which Marine Corps veteran Juan Henriquez surprised his girlfriend, Edna Portillo, with a proposal live on the air.
{youtube} N5UDNsPGvA8{/youtube}
Henriquez’s popping the question to Portillo was one of a number of live and reportedly surprise proposals that took place on the morning show that day in honor of Valentine’s Day.
Shy donated the ring to Henriquez in order to “give back this holiday and honor our servicemen,” Shy Creation President David Dayan said.
The brand got an on-the-air shout-out from both Roker, who mentioned Shy by name, and Jones, who called the ring “absolutely gorgeous.”
Henriquez, who met Portillo after moving from the Bronx to Newark, New Jersey, in high school, was in the Marine Corps for four years after graduation and was deployed in 2012. He now is preparing to become a firefighter for the Newark Fire Department.
The 18-karat white gold ring with which he proposed to his longtime love was from Shy’s “3 By Shy” collection of three-stone rings. It features a 1.03-carat emerald-cut center stone in a halo setting between two 0.30-carat Cadillac-cut diamond side stones.
The ring retails for $12,998 and very likely gained a lot more fans on Feb. 14 than just Roker and Jones.
“Today” currently is the most-watched morning show among adults ages 25 to 54, according to AdWeek. For the week of Feb. 6, the program had 4.355 million total viewers, making it No. 2 in total viewers to ABC’s “Good Morning America” by only 128,000.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
