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Ritani Adds Roberto Coin to Designer Collections
The partnership, which brings 40 pieces from the “Princess Flower” collection to Ritani, also includes the opportunity for an “in-store preview.”
This ring from Roberto Coin’s Princess Flower collection, priced at $3,300, is included in the partnership between the brand and Ritani.
New York--Ritani is bolstering its offerings with the addition of a brand to its Designer Collections.
A partnership between the company and Roberto Coin will bring 40 new pieces from the jewelry brand’s “Princess Flower” collection to the site.
The line features 18-karat gold and diamond designs meant for both everyday wear and special occasions, including an assortment of necklaces, earrings, bracelets and rings with a new, signature “Princess Flower” design element.
The collection ranges in retail price from $660 to $16,000.
Though the pieces will be for sale online at Ritani.com within the next few days, the collaboration marks the first time that the Italian brand’s jewelry also will be available for a free “in-store preview” through Ritani’s network of independent retail partners, a feature that the e-tailer brought to this partnership after seeing success with its bridal collections.
The “clicks-and-bricks” model gives consumers a chance to try on the jewelry before purchasing, offering a no-obligation viewing opportunity at one of Ritani’s nearly 250 local community jeweler partners nationwide. 
If the consumer likes the piece, he or she can buy it and take it home right away. If it isn’t what they were looking for, the local Ritani partner processes the return and shipping back to Ritani without any added expense.
The partnership between the two will allow Roberto Coin to leverage Ritani’s wide reach of consumers. More specifically, the brand wants to reach Ritani’s strong millennial audience, said Katie Kinsella, senior vice president of marketing for Roberto Coin.
“We think this platform will help our retail network get the millennials back into the brick-and-mortar stores,” she said.
Ritani’s began partnering with brands and designers in late 2014. Its other designer collections have featured brands including Kara Ross, Mimi So and Yoko London.
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