PodcastsJan 12, 2026
The latest poscasttest
MajorsSep 15, 2016
Brilliant Earth Sets Sights on Chicago for Next Showroom
The online jewelry retailer will open its fourth by-appointment-only brick-and-mortar location this fall in the Gold Coast.
Brilliant Earth said that its new Chicago showroom will have a similar aesthetic to its Los Angeles location, pictured here.
Chicago--Online jewelry retailer Brilliant Earth is set to open its fourth by-appointment-only brick-and-mortar location this fall.
The showroom, which will be located on Oak Street in Chicago, gives consumers a place where they can see, touch and try on the jeweler’s diamond engagement rings and wedding rings as well as other fine jewelry and estate pieces.
Unlike the “webrooms” of Blue Nile, visitors to Brilliant Earth’s showrooms can buy any of the rings or jewelry that the company has in stock during their appointment and take it home with them.
The company currently collects sales tax on orders shipped to California, where it is based, and Massachusetts, where it also has a showroom. The opening of this showroom in Chicago means the e-tailer will have to collect sales tax in Illinois, because the e-tailer now has a physical presence, in the state.
Brilliant Earth opened its third showroom--and first on the East Coast--when it launched the Newbury Street location in Boston in January. This joined existing showrooms in San Francisco and Los Angeles.
The company said a fifth showroom is planned for the first quarter of 2017, though no additional details have yet been made available about that location.
Editor’s Note: This story was updated to reflect a response from Brilliant Earth confirming that they will collect sales tax in Illinois once the store is open.
Editors' Picks
Sponsored by
More on Majors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
SurveysOct 07, 2024
Hill & Co.’s New ‘Business of Jewelry Report’ Is OutThe first in what is slated to be a series of in-depth reports from the consulting company, it focuses on shortening supply chains.
