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What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of June 5 to 11, according to Google Analytics.

New York--Here are the top five stories published on NationalJeweler.com for the week of June 5 to 11, according to Google Analytics.
1. Signet Refutes Allegations of Systematic Diamond Swapping
The jeweler said it “strongly objects” to “grossly amplified” allegations on social media that Kay Jewelers employees regularly switch customers’ diamonds for moissanite or diamonds of lesser quality.
2. The Real Reason People Buy Jewelry
Prior to the trade shows beginning in Las Vegas, Editor-in-Chief Michelle Graff aimed to remind jewelers what they’re really selling when they sell jewelry.
3. Honoring Jewelry Design, and Remembering a Legend
The Couture Design Awards started and ended with remembrances of Cindy Edelstein, with one of the great loves of her life celebrated in between--outstanding jewelry.
4. Diamond Marketing Takes the ‘Rare’ Route
The Diamond Producers Association revealed the slogan for generic diamond advertising going forward: “Real is rare. Real is a diamond.”
5. John Hardy Opening Stores in Houston, NYC
The jewelry brand plans to open the Houston boutique in September, followed by a flagship location in New York City in November.
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