Scott Kay Inc. starts building new sales team

New York--Scott Kay Inc., which manufacturer Frederick Goldman Inc. acquired earlier this year, has hired Bruce Lake and Cathy Marsh in the first round of appointments to its newly formed regional sales team.

The two both have been named regional account executives. Their hires were effective April 6.

Marsh is rejoining the Scott Kay team after a number of years with Tacori, David Yurman and, most recently, TAG Heuer. She brings firsthand knowledge of the industry that allows her to have a pulse on the market as well as unique insights and perspectives, the company said.

Lake most recently served as sales director at the De Beers diamond brand, Forevermark. He also has worked with independent retailers and luxury brands like Rolex, David Yurman and Hearts On Fire. He has managed specialty and full-service jewelry stores before, allowing him an understanding of store operations, management and training that he can bring to help Scott Kay retail partners.

“Cathy and Bruce bring their vast knowledge of our retail environment and fine jewelry to the Scott Kay brand,” said Senior Vice President of Sales Joseph Green. “The appointment of Cathy and Bruce mark a strategic step into the future of the Scott Kay brand, and we are delighted to welcome them to the team.”

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Frederick Goldman purchased the assets of Scott Kay Inc. in early February, two months after the unexpected death of its namesake founder and designer. Scott Kay died of a heart attack in December at the age of 57.

The brand’s sales, marketing and design teams continue to operate separately from Frederick Goldman.

After the acquisition, Frederick Goldman told National Jeweler that its plans for the brand were to propel the Scott Kay bridal and fashion jewelry into a higher-end arena--raising its average price point a little bit--as well as put it in front of an expanded consumer base.

Kay’s daughter, Tiffany Kay, has stayed on as vice president of merchandising, appearing on QVC on Super Bowl Sunday this year to launch the brand’s first collection with the home shopping network and heighten brand awareness.